Looking for a Marketing Opportunity……Coming To America

Over the last few years Celtic, as a club, have attempted to tap into new revenue streams as the domestic market is almost saturated. We have bought players from the far east to open up new markets and financial opportunities. Celtic have also recently sponsored a major tournament in India which is currently a completely untapped area.

The strange aspect to all of this is the fact that Celtic have turned their back on potentially as big a market as the UK, a market that already has an affinity with the club. Of course I’m talking about America. This is a country that Celtic have toured twice or three times in the last decade, has a large Irish immigrant population centralised in specific cities, we hold a massive fans convention in Las Vegas every year, and I think that 3.24% of the clubs shares are owned by a prominent American business family who also own Gap.

Below is a table of information gleamed from the internet, so it must be true,

detailing the top American cities/metropolitan areas with a large population of Irish ethnicity.

If the club are looking to tap into a new market can I suggest they look no further than

the good ‘ole US of A. In the lead up to the Thanksgiving and Christmas holidays why don’t we take a short term lease of a couple of shops in a two shopping malls to sell Celtic tops and merchandise?

Or would that be too much like speculate to accumulate…….. as we know from recent seasons Celtic, as a business, don’t do that!