So Just To Conclude …
This seems to have been a peculiar fantasy of Peter Lawwell’s for a while now, but it’s one he ought to keep to himself.
It ought never to see the light of day.
Instead of enhancing our reputation abroad it would actually devalue it.
It would bring Celtic no gain.
It would make Sevco money.
It would tie us to them in a way that benefits them but does nothing whatsoever for us.
If he wants to run Old Firm PLC he’s welcome to try, but his unpopularity with the Celtic fans is high enough without him sticking his neck on that particular chopping block.
It’s good that we were invited to this year’s event. It’s a prestigious invite, and I’m sure that our club will enrich the occasion and our fan base will make itself seen and heard. Because we do have what Sevco dreams about; support and devotion beyond these shores.
Brand Celtic hasn’t been taking over the world exactly, but it remains strong in spite of a lack of imagination at the strategic level.
That brand was built entirely separate of the Ibrox entity and it would be a scandalous, devastating move to change that now.
If you agree with this article please share it.
Let Lawwell and the others know just how unpalatable we find this whole idea.
