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The Shame Of The Sevco Fans Who Are Commercialising The War Dead

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Since our fans were being slandered yesterday – wrongly as it happens – I thought I might raise the following story that was sent to me last night; it’s a tweet, as you can see, and quite an amazing one. I have long argued that the Sevco fans are characterised by their hypocrisy, but this is a new low even for some of them.

Imagine that eah?

Personally profiting from Remembrance Day, and wanting that fact hidden from public view so as not to alert us.

As if it happening in secret made it any less reprehensible.

This is from August, as you can see, but I wouldn’t imagine the problem went away as October started and then became November.

Because, see, selling a couple of pin badges and keeping the money … that’s chicken feed, folks.

That’s small time in the way this has been mega-commercialised.

See, selling poppies isn’t the only way to make money from the way in which this event has been blown up these last few years.

Sevco has an Armed Forces Day “celebration” at which all manner of military emblazoned tat is sold outside their ground; everything from “Spitfire scarves” in the club colours to flags and stuff with the badges of regiments and that of the club … honestly, you have to see it to believe it.

There’s a ton of money in this crap, and you can buy literally any piece of Sevco collective junk tarted up with a poppy … those people will buy anything if it reinforces their smug sense of supremacy over we lesser mortals. They never bother to ask whether some of their own are making profits out of it, which of course a lot of them are.

They never bother about how much the military families they are so fond of adopting as “their own” get from the take.

Last year, their “Lionbrand” mob were warned about selling jerseys with Help For Heroes and Lee Rigby on them, something they did in a moment of crass commercialism that takes your breath away. I did a major piece on it at the time for Fields, and I was astounded that the people who constantly moralise to us had the brass neck for it.

Help For Heroes later released a statement telling them to cease and desist.

Those t-shirts can still be found on the “Lionbrand” website today.

They claim now that an agreement has been reached wherein all the proceeds of those sales go to Help For Heroes. Perhaps that’s so, although I hope HFH has a good auditor, but when those shirts went on sale no such deal existed whatever people might say today.

Hey, this stuff happens.

People, since time immemorial, have been able to spot a profit. Under normal circumstances you say fair play to them, but when it comes with such a fat glob of self righteousness (why do I think “Mark Dingwall” when I write that sentence?) it sticks in the craw a bit.

Tonight, their idol, the Queen, has been caught in a tax scam, and named in the hilariously apt Paradise Papers. (If Dermot Desmond does not have money in that, I tell you, I will be sorely disappointed friends.) Their entire ethos is a joke. Everything they claim to believe in is false and phony and ridiculous. Even their July celebration was a victory financed by the Pope, and although many of them know this they pretend otherwise.

Their “commemoration” of the war dead is pure point scoring. If they realised how little we care they wouldn’t give a monkeys. But it’s this hypocrisy of theirs that needs exposing over and over and over again. Because this is who some of them are.

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