Sports Direct Doesn’t Need The “Advertising Board Of Ibrox” Or The Sevco Brand.
This is the one their fans cling to, the big reason why they believe this guy might want to sweep in and turn the club into a European giant. Because he wants, he needs, the “exposure” of European football, to maximise the value of his brand.
Honest to God, how stupid do you have to be not to spot the holes – the obvious, glaring, massive holes – in that nonsense? Yet not only do some of the Sevco fans believe it but there was a lot of chatter about this in the media when he was still a power player at Ibrox.
The ignorance in this assertion is manifest.
First, Newcastle United are back in the Premiership and that gives every televised game they have at home easily the global TV reach of the average Champions League tie. The highlights packages are shown in more than 50 countries. Newcastle is a perfect vehicle for Mike Ashley to promote his “global brand.”
Besides, how much more promoting can he do?
Ashley is a top class businessman who has turned his company into the world’s biggest sports retailer, and whilst a guy like that will never rest on his laurels it’s difficult to see how buying a clapped out Scottish NewCo can make them better.
Sevco fans boast of a global fan-base, but numerous events down through the years have proven that to be little more than wishful thinking and arrant nonsense. When they played in Florida last week they did so in front of mostly empty stands. When the Sevco “global brand” did manage to get on the telly, it was their scummy supporters singing sectarian songs for which the company behind the tournament later had to issue an apology?
What does that do for your “global brand” when you have to wade through the muck?
Besides, what kind of idiot would spend a fortune buying a football club just for the advertising board around the ground?
Maybe it’s just me who thinks what you’d do instead is … buy the advertising boards. Which, anyone, doesn’t work in UEFA competitions because the rules of the tournament mean all those boards are taken by official sponsors.
You can see what I mean about this having “one or two holes” in it, right?