Ally McCoist is one of those guys who can’t stay out of the newspapers for very long without getting the itch to see himself in the headlines. It no longer surprises me when he comes out with the worst kind of nonsense, as he has done today.
I refer, of course, to the Mike Ashley story. The idea that Iron Mike of Sports Direct might come charging up the hill on his white steed and save Sevco from impending financial doom.
It is not a new idea. McCoist is the not the first to suggest it.
But it’s no less mad for being a re-tread of a re-tread of a re-tread.
Derek Johnstone has come out with this before, and some of the other hacks have expressed their own view that it should be done. It does feel kinda daft to be going over it again when the idea is so out there, but clearly it needs doing, especially with the large number of Sevco supporters online who seem to think that some kind of deal could be done.
The one thing the Peepul just cannot wrap their brains around is that their club is not attractive as “an investment”.
Because what they mean, of course, is that someone should come in and pour money into it.
That’s not “investing”. That’s throwing it away.
And neither Ashley nor any other top business person made their fortune doing that.
The chance of this happening are zero.
I know that will not please some of them to read that; so many Sevco fans really did believe Ashley wanted to turn them into a super-club. I hate to break it to them, but he didn’t. This is a busted flush, like waiting for the fabled “Chinese investors” some on the blogs and Twitter seem to believe are on their way.
Nobody is coming to save that club.
Here are some of the reasons why … and especially why it won’t be Ashley.