Man oh man, Alistair Johnston fairly dropped a big one last night didn’t he?
How bad was that?
It was bad enough that another set of stories were pushed out this morning which sought to clarify his comments. He said that ten in a row “is not inevitable”, offering the fans some hope that it can still be halted by his dilapidated NewCo.
It’s a classic non-story, the sort that shouldn’t even make headlines. Of course ten in a row is not inevitable. Many things could happen before then. Some fat lout from Larkhall could win the European Powerball and give every penny to his skint football club. Celtic could decide that we’re going to devote all our resources to charitable purposes and withdraw from playing football at all. Theoretically, any number of things could prevent it.
I’ll tell you what though, his comments are a long way from the bombast and the arrogance that his surrounded the club these past few years. They are much more measured, even with this qualifier. The guy may just be dragging them towards reality.
Or maybe not.
Because the Good News Squirrels are taking flight again, and the first good news bomblets are already dropping all around Ibrox.
BT Sport’s website, linked to the Press Association, has announced that King is finally ready to comply with the Takeover Panel next week. Wow. Weeks after the deadline. Sources at the club have also said that the debt-for-equity switcheroo is ready to go ahead. Double wow. And here’s my favourite bit; they’ve also said that the club expects to make “two or three times” from merchandising than they did last year.
And that’s where I laughed out loud.
Because that claim is risible. It is clear-cut cobblers, about as fresh as if it just came out of a bull’s backside, and I expected this as any sane person should have because that club is crumbling and the last thing they want to do is admit that they’ve signed a deal worth a fraction of the last one and that they’re actually worse off.
Sevco fans have become increasingly aware of the complete absence of a plan here. They are dumb but they are not that dumb. They know things aren’t right with this board, and there are season tickets to sell. So the spin machine will be kept busy. The PR people will be working overtime. If we had a media worth a damn they would be all over this nonsense and calling it what it is, but we are stuck with the worst hacks in the western world.
And even as I finish this, right on cue, The Daily Record has nicked the BT Sport story and is trying to paint a smiley face on a week of mayhem. They are so predictable it’s unreal. And like the supporters of the club which makes up their customer base, they’ll swallow anything.
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