Their PR Strategy Is Like Something From A Bad Gangster Film.
This week’s statement about Hibs and their fans was deranged.
It was absolutely off-the-charts nuts. It reeked of paranoia and was laced with the spite we’ve come to expect. It is the latest in a long line of statements which make you wonder if those writing them are even sane. We know the author, of course; it bears all the hallmarks of a High Level release.
No other club in the country would handle its public affairs and its relations with other clubs in such a perverse fashion.
Apart from looking staggeringly unprofessional and sounding like they are on the ragged edge of a complete breakdown, it is pandering to an element of their support which they should badly want rid of but indulge instead.
I really don’t know who they think they’ve impressed with their aggressive response to what Hibs did with their ticket allocation.
Clubs have done this to Celtic on repeated occasions; Kilmarnock allowed two stands to go unfilled for a league decider at their ground when Celtic supporters would have taken every seat. What Hibs has done here is not exceptional, but Sevco sees things through its own bubble.
Yet all they’ve done with this policy – and the threat to cut Hibs allocation at Ibrox – is draw attention to what their fans perceive as a failure to act on Celtic’s 7000 tickets for their ground.
As a result of that, the release didn’t impress the people it was supposed to. It’s another example of the club acting tough in a pitifully small way whilst rolling over on issues of greater importance. People this stupid shouldn’t be working in PR.
Only in Scotland could they have clients.