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Embarrassing STV Bums Up New Sevco Signing Based On His Football Manager Profile.

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This is not a joke. It should be but it isn’t.

Today STV’s website is pushing a story that is so tragic, so bottom-scraping, so low level that you marvel, honestly marvel, that someone is getting paid for it.

They have tried to bum up Sevco’s on-loan signing from Liverpool by suggesting that people check out his profile on Football Manager.

I guess when you don’t have lots of YouTube footage to drool over, and when reports from his last loan club weren’t particularly beaming, and when all you have is that Gerrard knows him and thinks he can do a job in Scotland, then any old nonsense will do.

Sevco fans, who yesterday were wondering “is this what we were promised?” (Answer: no, as I wrote in response) can now take heart, because a computer game says he’s actually not too bad.

A media outlet, a serious media outlet, thinks that is news.

Except they really don’t.

It’s spin. It’s STV doing what STV has developed a long habit for; giving Sevco a lift.

Take their coverage, the other day, of Ian Maxwell’s statement, which basically told King to go away and play with his toys.

STV reported that as if Maxwell had bowed to kiss the ring, and given him everything he wanted. I had a dozen social media alerts in the first two minutes after that segment aired with people asking “Did you just watch that?”

Yeah, I watched it and laughed my head off all the way through it.

But this is really bad today, this is honking, this stinks like only the shoddiest “journalism” does.

It is a breathtaking low, even for the company that signed a commercial deal with Rangers just before they collapsed, against the wishes of some of its own staff who worried that it might compromise their reputation for integrity and independence.

Did they have that reputation? They sure as Hell don’t now.

With “reporting” like this, they have no chance of being taken seriously on that score.

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