Sevco’s Latest Weapon In The Quest To Stop Ten Is A New Crest. Yeah, That’ll Solve All Their Problems.

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Be afraid, friends … be very afraid.

Sevco is bringing the big guns out now, the really big guns, the heaviest of the heavy artillery, the multiple launch rocket system of football weaponry.

Boasting that their club marches forward into a bold new dawn, stronger than ever, they have unveiled this doomsday device which is so potent that it should reduce us all to quivering jelly.

They have a new badge.

And it looks very much … err … like the old one.

I mean Good God. The Scotsman was advertising this as a “major announcement.”


For everyone who makes Football Manager logos and now has to retouch the Sevco one perhaps it is.

For the rest of us this is another hilarious example of Ibrox fluff being marketed as a great leap forward.

This isn’t re-arranging deckchairs on the Titanic, it’s painting the guardrails as the ship goes down.

I am not joking, this is the text of the tweet they just sent out, quoting John Grieg. “”For generations, the Ready crest has defined our ambition. An icon of excellence. To win we must keep moving forward & so we bring the next chapter.”

You can see how the train of thought got them there, right?

“What’s the plan for the coming season? We can’t give Gerrard money, so what else is there? Well, to keep winning we must re-design the club badge.  That’ll have them shitting themselves over at Celtic Park, right? No need for new signings, this is the masterstroke.”

If you’re laughing, you are not alone.

Last week, Castore’s co-founder suggested that having “the best kit” (sold by Sports Direct) could give them the edge in the title race.

Combined with this badge I’m moved to wonder if we should even bother showing up for the start of next season.

It’s clearly a foregone conclusion, right?

Who said the Banter Years were over, eah?

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In the 1951/52 season, SFA chairman George Graham tried to stop Celtic from flying the Irish tricolour flag over Celtic Park, leading to a bitter stand off between him and the club. Which Scottish club backed Graham over his stance?

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