Celtic does a great job of self-harming.
Part of the problem is that there are too many people at the top level of this club who either don’t understand the support or they don’t care about our views at all.
The events of the last 12 hours have been shocking.
What has been put out in the media today has been worse.
This morning the hatchet job on McKay is well underway.
Most notably, the Usual Suspects have been briefed to get the word out that he just wasn’t all that good.
Apart from using the mainstream press to viciously attack the guy, whilst fan media gets the absolute silent treatment –perhaps because we wouldn’t have swallowed this for a second – it’s the narrative being put forward which is so enraging.
The best example comes from Lawwell’s pet hack McGowan, who claims that McKay could have helped himself by leaning on his predecessor a bit more.
In short, Lawwell said he would be available on the other end of the phone and McKay said “cheers, nice to know” and then never called.
Which apparently annoyed people in the hierarchy.
How appalling is that? How petty?
What in God’s name goes through the minds of the people at the top of Celtic?
Not only the fact of it but that someone thought that this was something to tell the media in mitigation.
It makes them look like shit.
It makes the whole club look like shit, like a dysfunctional banana republic where catering to the egos of the bosses is the only way to survive.
This wasn’t some minor functionary that these people were able to just throw aside like garbage because he wasn’t toeing the party line.
This guy was the CEO and serious organisations do not jettison their CEO after 72 days because he wants to pursue the strategic vision that he was hired for.
They don’t then release a “hey, we’re moving on” statement as if it was nothing.
Nor do they replace him with some in-house flunky and pretend that this will suffice in the modern world.
It is outrageous behaviour; some might even call it entitled.
These people genuinely believe that our club – OUR club – is theirs to do with whatever they like.
They lumber from one disaster to another without a scrap of accountability whatsoever and they try to justify it all in ways that just make them sound even more unspooled from the reality of what the fans in the stands actually care about.
We bought into McKay’s ideas because they were different.
Because they were radical.
Because they were going to drag this club into the future instead of leaving it in the hands of these rank amateurs, these tired white men who haven’t made a good strategic decision in the last six years and found a way to screw that up as well.
The board is now openly briefing the media that the things we were most excited about were precisely the reasons he’s no longer at Celtic; he wanted to chart his own course, he wanted to move us beyond the Lawwell-Desmond nexus, he had plans and ideas which were going to modernise the way things are done.
And for all that, he’s been cast down by the very people who brought him in in the first place, the very people who sang his praises not that long ago.
These people don’t give a toss about any of us.
If they gave a toss about Celtic they would put their own judgement, or lack of it, under the spotlight.
Instead they try to fob us off with a narrative so mind-bendingly negative it’s frankly stunning.
Who the Hell did they think was going to be convinced by an argument which basically goes, “If only he’d listened to Peter …”
As if Lawwell wasn’t part of the problem in the first place, as if the whole point of McKay wasn’t to make a clean break?
These people are so out of touch it’s scary.