Scottish Football Has Been Served Another Reminder About Sevco’s Limitless Blood Lust.

If you’ve been following the news today you’ll know that the chairman of St Mirren is apologising over historical tweets which have offended the Peepul.

These include calling them Sevco and using the word “huns”, a word that was in common currency to describe the Ibrox clubs for decades, and had no sectarian undertones, before the permanently offended decided it was “bigoted.”

It has never been less than an accurate description.

Sevco is not only factually correct, it’s what every club’s board in the country, and every national newspaper, should be calling them as well.

I am glad to know that at least one chairman respects the truth.

That he has now been brought to book – the SFA is investigating this – is quite ridiculous.

The simple truth is that nobody likes the club at Ibrox, a product of the way that it behaves.

That more people don’t express it quite this openly is the only surprise.

But the way in which the hate mob has been mobilised and the media weaponised and the SFA itself forced to open a discipline case serves as another reminder here of what Scottish football is up against in trying to forever tip-toe around the club across the city.

Nothing you do will work. Nothing you say will protect you.

This guy has given them ammunition but they went looking for it.

If you are in their sights they will keep on looking until they find something. Warren Buffet’s comment about putting a traffic cop on someone’s tail until he finds an offence is as apt as it ever was; you drive far enough and you will be done.

This lot are coming for everyone they can get, and hiding and keeping your head down will not save you.

The only rational response is to stand up to it and tell them to take their best shot. The St Mirren chairman can’t do that of course, but nor should he supplicate himself for these Peepul either. I would neither give them the satisfaction or the scent of blood.

How many more lessons will those in our game need before they understand what the Ibrox operation is; a hate factory, spewing it out day after day.

They need to tackled, not appeased.