The Scottish Media Continues To Delude Itself About Ibrox’s Financial Crisis.

How bad is the financial situation at Ibrox? It’s bad, and you no longer have to take our word for it. The board accepts that players will have to be sold. They haven’t spent money in the last two windows. And the manager who they were confident of keeping for a long time to come has already retreated back across the border. No, you don’t have to believe us anymore.

Not when there are so many signs out there as to what is going on over there.

Austerity will be forced on that club at some point. Forced on them. That’s reality. The press and their supporters continue to cling to fantasy. The talk today is of Van Bronckhorst walking in there and being handed immediate funds to stamp his mark on the team … one paper actually suggested some potential targets from, from the Dutch league.

Another is listing potential signings from the Bundesliga … it is remarkable how daft all this is.

This is like going outside in your summer gear in the middle of winter and hoping that by denying it is cold you’ll somehow keep yourself warm. The media is in for the surprise of a lifetime if it reckons that there will be major spending there without major selling.

There are problems with the major selling option too, which I’ll cover in greater detail later on but the media seems to think that this will be no harder than simply announcing which players can go, as though there are buyers just waiting to snap them up.

I read, incredulously, last week as several journalists dismissing their financial problems as if they were nothing. Even this morning, Keith Jackson was blaming it all on the global health emergency as if the club was forced to keep on buying players and spending money when everyone else on the planet knew a better idea was not to.

This is a club which sacked staff members last season so that it could chase the title. It had the cheek to borrow money from the government shut-down fund and then sign players with it.

Nobody made them do that.

They knew we were going to be in lockdown for many, many months and instead of hitting the brakes they pushed down on the accelerator.

That club has an entire management team to find and appoint and that before they even think about bringing new players in.

They could, I suppose, go down the road Celtic did and try to muddle by with a skeleton crew for a while but that will have an impact on their squad in the medium term. They got a mere £4 million for the one that just left so they are doing it on the cheap as well, unless they want to run up even more debt for this.

The press just seems to think that there is a genuine magic money tree at Ibrox somewhere, and that they can just going back to it over and over again and plucking notes from it to pursue whatever dreams and fantasies they have on any given day.

This is what’s gotten them into the state they are in … and until they stop behaving like this the problems over there are just going to keep growing. There are signs that the age of austerity has finally arrived.

It is long overdue. So is the media’s acceptance of it.