If I’d asked you, before yesterday, who the guy who did the Scottish Cup draw on the BBC was, would you have known?
Do you even know now?
And if you do know his name, where do you know it from?
His records, or his wee anti-Celtic stunt which is all over the papers today?
And whilst you ponder that, ponder this; if he has an agent, and a PR firm representing him, what do you think they’re saying to him today about that?
“Oh jolly good job, son”?
I very much doubt it.
Scotland is a small country, and if you want to carve yourself out a career in the entertainment world when nobody knows your name there are definitely better ways of doing it than hoisting your colours up the Ibrox flagpole.
In fact, as a tactic designed to alienate almost everybody else there are few with more sterling promise and surety of success, unless of course you want a gig in the media, and especially at the BBC.
Deliberately advertising yourself as someone so wrapped up in that mind-set that it over-rides your career preservation instincts is definitely not the way to go.
You might as well hang a sign outside your recording studio which says “I Hate You And All You Stand For. Please Buy My Records.”
I think most public relations firms and management reps would have an issue with you doing something so mind-numbingly stupid, but I guess none of his people were on hand yesterday to stop him, although I bet they collectively had their heads in their hands when they saw the “coverage” he’s getting today.
I mean, I’m sure he’s near enough the bottom of their client roster that it’s not going to adversely affect their own bottom line … but still.
This is the sort of news story I honestly marvel at.
I don’t feel one way or another about his stunt; to me, it’s the puerile act of an obvious idiot.
It’s the media watcher in me, the guy who studies political operations, the one who loves a good advertising campaign, who’s interest is piqued by a story like this.
It’s Gerald Ratner, telling an interviewer that his company’s products are crap.
When he appeared on Sportscene to do the draw the other day everyone in my house was like “Who the Hell is he?”
Upon hearing he was a singer, it was moderately tempting to Google his name and find out if he was worth listening to.
But his co-host on the show did him no favours when she outed him as a “Rangers fan” … but he’d already blown it by then, with his public tweeting which informed whoever was interested what species of Ibrox supporter he was.
Now we don’t need to Google him to know if he’s worth listening to, because the papers and the chortling Ibrox fan sites have broadcast his little stunt, and his name is now familiar, to everyone who didn’t know who he was and might one day have stumbled across him and given his stuff a chance to grow on them.
No chance of that now.
I find their fan sites to be particularly amusing in that they’ve (inadvertently) torpedoed his career even as they are wishing him all the best in it.
You do often find fools huddled together, though, don’t you?
This guy could be Frank Sinatra, born again with a Scottish accent, but at least half of his potential audience will never buy a single record, and let’s be honest, there wasn’t much chance of that anyway.
So yesterday was a good day’s word for him, as I’m sure you’ll agree.
And I find it incredible.
When he was given the gig of attending the match yesterday and doing the cup draw, all he had to do was act like a professional and use his moment in the spotlight to enhance his name recogntion. I bet his PR people couldn’t believe their luck.
What a way to bring him to the attention of an audience that had never heard his name.
Did he make the best of it?
Well he got his name in the papers … but I wouldn’t call it an unqualified success, would you?