More and more clubs in Scottish football are choosing to shoot themselves in the foot, and if that’s what they want to do then honestly, why should any of us stop them? What we should do is point out the utter folly of it so that they get it.
St Mirren has become the latest club to restrict the number of Celtic fans who will be in attendance next season, by effectively limiting our support to one stand. In this, they’ve done what several other sides in the league have already with one outcome … those clubs lose money. Money that few clubs in this country can afford to lose.
That limits their transfer budgets. It impacts on their wage bill. It means live games on the telly will be played with highly visible empty stands and that does the image and reputation of the game here no favours at all. That impacts on sponsorship. Advertising. It affects future TV deals … which further impacts on those clubs and their budgets.
At St Mirren this has been voted for by the fans, who obviously have taken all this into consideration and have decided that they are prepared for their club to live with the impacts both short and long term. Fair enough. If they stood a chance of filling those stands with their own supporters that would be one thing, but they don’t because they never do.
But hey, they are perfectly able to face the reality of what they are doing. It’s an inconvenience to our supporters, but a bigger one to their own directors who have to find a way to plug the finance gap. Slap a few quid on the price of a season ticket; that should spread the responsibility for taking on this burden to the people who voted for it.
Or cut your cloth accordingly. Either way, it’s an act of self-harm. It shows you what happens when emotion over-rides reason, which is the biggest danger with fan-led football clubs … they do stupid shit sometimes and take decisions which are frankly nonsensical.
And this one is absolutely ridiculous.
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