The Scotsman’s Headline On Juranovic Is A Ridiculous Effort To Keep A Non-Story Going.

The media simply refuses to let their garbage Juranovic story die.

No matter how many times this has been beaten around the head, it continues to live on. The big guy himself has stamped on it, but there’s no killing this one it seems.

Today The Scotsman had a go. “Celtic transfers: Josip Juranovic boost as La Liga interest cools – for now” says the headline.

Which is fine except that the Atletico interest was never real in the first place, as their club has confirmed repeatedly.

Honestly, I’ve never known a crap story to generate such immense traffic over its course.

When this story broke – due to a single tweet from an online writer – I said there was nothing whatsoever to stand it up. The tweet said he was “expected” to leave this summer; the question I posed was who exactly is it who expected this?

Since then, Celtic has denied it.

The player has denied it.

Crucially, his agents have denied it.

The one club linked with him denied it.

The story was garbage. It had no legs to stand it up. The whole thing was has been a farce, and an embarrassment to every outlet which has tried to keep it going.

That The Scotsman is still trying to, even when Atletico has signed an alternative player, tells you how desperate some of them are to prop it up.

The story they’ve published today is rank rotten.

They’ve suggested that Madrid might come back in at a later date, although that would mean either that their new signing flops or that they bring our boy in as a backup for him.

The article also mentions Leicester City, another piece of dreadful journalism which suggests that Rodgers is a fan.

Based on what? Based on Rodgers forever keeping an eye on Celtic, it seems, although he hasn’t once “raided” this club for a footballer since leaving, although he’s been linked with half a dozen of them at least.

The thing about a story like this is that it takes no effort to produce it. It is the height of journalistic laziness. That’s why these are so popular with the hacks.

There is no need to engage with facts, no need to have it based on a single piece of concrete information.

It’s sheer speculation, and idiotic speculation at that.