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If Celtic’s Kit Makers Release A Fourth Strip It Will Be Out Of Greed, Not Need.

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It has been a long time – in my living memory, but a long time – since you could buy a football kit which was still valid the following year. Kit launches have become occasions on their own. And with a home kit comes an away kit too, of course.

Third kits, or European kits as they are laughably known, are a piss-take. There is no requirement for them beyond those exceptionally rare occasions when you play against a team where the first and second kits can’t be worn without some kind of clash. Creative thinking, and common sense, should make that nearly impossible, but of course it doesn’t.

Third kits you can just about – just about – make allowances for in regards to that handful of occasions. Fourth strips … that’s inexcusable. That’s about money, nothing else. A shameless, cynical grab for it. Celtic has never released a fourth kit.

That might be about to end. The rumour factory has churned out a story that Adidas is in the process of getting one ready for “launch.” They can launch it in the direction of the bin. There is no need for it, and in the absence of need you’re left with greed.

That’s what motivates the manufacture of a fourth kit, and at a time like this it’s an appallingly cynical move on the part of the manufacturers and Celtic should not be agreeing to it. It’s only because this is still largely speculation that I’m not being even more emphatic in my denunciation of the whole idea. I will be far angrier if we actually do it.

There are some in our support who will buy whatever Adidas and the club put out. I am not going to criticise them for that, but if ever an idea deserved to crash and burn, if ever a marketing concept deserved to achieve no traction, it’s this one.

If the two companies do this, then it deserves to fail and fail utterly.

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6 comments
  • Damian says:

    We already have one change kit that’s completely useless against any opponent we’d HAVE to change kits for. The notion that the club and Adidas are openly scamming the most credulous elements of the support is not in doubt. It’s a fact. And the greedy tend to stay greedy.

  • Andycol says:

    Why not. No one is being forced to buy and some fans derive real pleasure in doing so. There is not going to be any clamour for parents to buy the FOURTH strip. This one’s for collectors so wind your neck in.

    • Seppington says:

      No clamour? Don’t kid yourself pal, kids want EVERYTHING to do with the thing they love and if that thing is Celtic then demand an available fourth kit they will…and likely end up getting it, the spoilt little bastards….

    • Damian says:

      If there was going to be no clamour for parents to buy it, the club wouldn’t be doing it.

  • Scud Missile says:

    And we have the CHEEK to laugh at sevco for getting CHISELED.

  • LadyGreybush says:

    Yeah, who cares? If the club are making money from it then it’s a good thing. If you can’t afford it, don’t buy it. You don’t have to buy your kids everything they want. The away kit and the third kid are complete garbage, so maybe this one will actially be worth buying.

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