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Celtic Sites Must Be Careful Not To Promote Our Enemies As We Hold Them To Account.

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Sometimes I wonder what the role of fan media is. Is it to regurgitate the stuff that the mainstream media puts out? For a lot of sites, across the broad spectrum of all the clubs, that’s pretty much what it does. I don’t understand what the value in that is, but a lot of people must read that kind of thing and that’s why so many sites which do that exist.

Speaking for myself, I think it’s to offer a fan’s perspective and not only on your own club but towards the game as a whole. This site is called The CelticBlog, but it’s never been a Celtic only site. It is written by Celtic fans, and it looks at football and the issues in football through that lens. Most of the output is focussed on our own club … much of it is focussed on punching back against the distortions, lies and general ineptitude of the sports media here.

There was a time when only a handful of sites took that part of the job seriously. Now almost all of them do, and that’s good. It means the hacks get away with less than they ever have. If one of us misses something someone else picks up on it.

But I’ve long wondered – I have struggled with the idea – that perhaps what we’re actually doing in some cases is helping to promote some of our enemies instead.

Now, let’s be clear here. I am not talking about the mainstream press as a whole. I am talking here only about the controversialists. The so-called “shock-jocks”. Those who aren’t interested in rational analysis or objective discussions but only about furthering their own legends. You know the sort of people I mean. The ones who stir the soup just to do it.

Those people want to be talked about. They want to be highlighted. And sometimes I think we do that a little too much.

One particular Scottish “journalist” – the term flatters him – features heavily on this site and others although not one word of objective, sensible analysis has passed his lips in decades. I don’t think we’re “promoting” him because really, what is there to promote except how colossally uninformed and stupid he is? That said, I think he gets a little too much ink on this site at times.

Likewise, with the Village Idiot on Sky; if we were to write about every idiotic remark that comes out of his mouth then we’d do nothing all else all day, every day. But there are times when he needs to be called out and when they need to be shamed for employing him.

There is a time for offering a critique of what these people do. When they attack our club unjustly they are mostly fair game. When they get their facts wrong they should be leaped on. But more and more, I’ve come to think that there are times when they are better off just being ignored.

The main culprits aren’t even getting mentioned in this piece. We all know who these people are and what they are about.

We know the difference between some clown giving an opinion based on their own bias or lack of basic knowledge and someone who is simply rattling on the bars to get attention, and we should stop giving those people the oxygen of publicity.

They and their audience inhabit a toxic little bubble of ignorance and bile. There is no merit in what they do except as a perverse form of entertainment. It’s not informative. Half of the time I am not even convinced that they mean half what they say; they say it because they know it will get a reaction and too often, on too many of our sites, it does.

What we do is important, I think. It’s too important to waste time and effort on people who really aren’t relevant to the debates we’re having around Celtic. They lower the tone. They pander to the lowest common denominator, and that’s their audience not ours. Celtic fans are too smart for this stuff, too sophisticated now, too far in front of this game they play.

We don’t have to swing at every target. Our audience is clued up enough to recognise those people for what they are, and in the eyes of our people they’re already irrelevant. We can drive that final nail into their collective coffin.

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  • Frank Connelly says:

    Thats a great shout James. I am of the opiion the more we point out these “experts” weaknesses the more I think that the heads of sports media be it TV or sports news papers show us the finger. That balloon on Clyde seems to be on there nightly programme even more now albeit I have stopped listeneing to it. Our call to have Mr Boyd sacked from Sky some time simply resulted in Sky having not just appear from there office in Glasgow but now a regular feature on there Saturday afternoon slot. Again felt like a two finger jobs from the controller of sky sports. Far better as you say to were possible ignore the shite they spout rather than heighten there already over inflated egos


    You’ve put yourself in a truly invidious situation here James.

    I agree with the broad strokes of this strategy; namely to starve them of oxygen and stop feeding their egos. However, they must not me ignored. They must still be monitored for the occasions when their repetitious outright lies, racially motivated and religiously bigoted utterances, plus Public attacks on our Club and Support need calling out.

    The responsibility for reporting on that will still rest with you and fellow Celtic sites. The SMSM sure as feck will do SFA about it.The problem you will have is that you will still have to trawl through all their garbage to sift the ‘chaff from the wheat’ without getting the metaphorical ‘shower’ that the carthargic relief of writing brings.

    Otherwise it’s ‘All the pain and little or no gain’.

  • Sully says:

    I’ll give you two weeks before you relapse James!

    We like to read about it, as long as it’s from a Celtic point of view.

    They are going to be all over Twitter and other rags anyway so Celtic sites not calling them out isn’t going to stop them.

    I enjoy when yourself and others call them out.

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