Keith Jackson’s Messi Little Article On Kent Is Sheer Fantasy-Land Fluff.

The Daily Record doesn’t half know how to embarrass its writers, not that they aren’t well capable of heaping humiliation onto themselves. The headline the other day which linked Ryan Kent and Lionel Messi is one of the most cringey in their recent history.

It isn’t available on the online version of the article itself; if it was there it’s been changed. But the article still hums with the madness of that headline, it still reeks of the same lunacy.

Jackson appears to realise it too, but he’s the one who made the comparison.

“By deploying the attacker in a more central position (The Mooch) has effectively asked him to do for (Ibrox) what Lionel Messi was doing for Argentina throughout the World Cup,” Jackson wrote in his column. As though the words “Kent” and “Messi” belong in the same article. Whether he likes it or not, the comparison is there and he did it.

His next comments are an attempt to deflect from how mad it is.

“OK, calm down. No one is suggesting for a moment here that Kent belongs in the great GOAT debate. But the fact remains, he does for this team what the little magician has just been doing for his country all over Doha and its surrounding areas …”

But that only makes it sound more ridiculous.

For Christ sake, only an idiot would have made such a brazenly daft comparison. Messi just won a World Cup for Argentina, scoring and creating and leading the team. Is Kent doing any of that? Not one bit of it.

The rest of the article is equally stupid. Apart from calling the position The Mooch has Kent playing in “the Messi role” he then suggests that the club should be throwing money at the guy to get him to stay.

How much is too much? Jackson doesn’t say but he thinks if there’s only £10,000 a week separating the two sides that the club should pay it – £500,000 a year – to get him to sign. If the gap is £20,000 per week then the club should pay £1 million.

This, of course, is above and beyond the offer itself, which for all they know is a million a year already or more. Is Kent worth that? A player who would not get into our reserves? The whole article is absolutely bonkers.

He thinks the club will get it all back if they insert a massive release clause in the deal because, of course, someone will pay that for a sub-par player who barely contributes, won’t they? And what of the other players at the club who will see Kent’s insanely inflated salary for doing not very much and think they are entitled to at least the same?

These people are simply mad, and Jackson and his paper cannot stop themselves from writing the worst kind of delusional garbage to feed to Ibrox’s fans.