Celtic FC & TAB NZ: Is Their Partnership Possible?

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Celtic is rightfully one of the top not only Scottish but also the world football clubs. It has a long and illustrious history with its ups and downs. It was Celtic that won four Scottish trebles in a row.

No one will deny the fact that this football club has a huge fan base, which attracts the special attention of sponsors and investors who want to become part of its team. In this review, you will find out about the current status of the football club “Celtic” in terms of sponsorship and the possibility of signing a contract with TAB NZ.

Celtic FC Current Partnership with Betting Organisations

Celtic’s most recent and largest contracts were with Dafabet and William Hill. Below, you can learn more about both companies and the benefits they brought to Celtic FC.


Currently, Celtic’s contract with Dafabet is one of the most stable sources of replenishment of the club’s budget. Even though the company itself has been in the betting market for a long time, it is mainly focused on Scottish clubs (Norwich City, Cadiz and Durham).

The bookmaker regularly offers various bonuses and promotions to Celtic FC fans, positively influencing the company’s brand and Celtic’s reputation as the best team in Scotland.

William Hill

William Hill is one of the most reputable gambling companies in New Zealand. It was founded in the UK in 1934. Unlike other sites in New Zealand, William Hill’s activities are not limited to NZ; it also covers Aisian and Australian markets. The British brand does not change its traditions and actively supports Chelsea, Everton, and Tottenham.

At the same time, this bookie loses to Dafabet regarding promotions for football fans. However, this is not critical since due to the sponsorship, the team remains at the level of one of the best in the region.

TAB – New Zealand Betting Service

TAB New Zealand (TAB NZ) is one of the reputable official bodies established following New Zealand’s current betting and gambling laws. The company provides betting services to New Zealanders and returns profits to multiple racing and sports organisations. The company has around 500 betting shops across New Zealand.

The company‚Äôs digital presence is carried out through tab.co.nz and the TAB mobile app. It works closely with top market representatives like NEP and OpenBet. TAB is a major entertainment business with over 60,000 people betting every week. TAB Trackside is New Zealand’s largest sports broadcaster, covering more than one thousand events annually.

Reasons Why Partnership Is Hardly Possible

Considering that Celtic is a top football team and TAB rules the New Zealand betting market, their cooperation could be extremely productive for both parties. However, this is unlikely to happen because of the following three reasons.

NZ Football Ad Gambling Ban

Currently, Kiwis are not prohibited from betting on online bookmakers. Moreover, their selection is quite large and fans could enjoy secure sports betting and gambling. At the same time, the New Zealand market operates according to the rules of the Gambling Act 2003, which prohibits the direct promotion of gambling and betting.

This prohibition applies to any message that promotes or supports betting. In addition to making cooperation difficult from a legal point of view, such restrictions would significantly impact the potential earnings of a football club.

Football Is Not So Popular In New Zealand

If you take a look at the statistics, you can notice that New Zealand is one of the few countries where football is not in first place in terms of popularity among bettors. Instead, most bettors give preference to the rugby union team or the cricket national team. In such realities, the Celtics would hardly have benefited from such a cooperation.

TAB NZ Is Hardly Focused On the Scottish Football League

In addition to the previous point, this bookmaker is not too interested in cooperating with non-New Zealand teams. This can be seen from the history of activity and contracts that have been signed since the company’s founding.


Without a doubt, Celtic is a legendary club that has been and remains in the world’s football. The club is constantly looking for reputable and reliable partners with whom it can sign multi-million dollar contracts and implement interesting projects. Currently, Celtic is partnering with Dafabet and William Hills. Both companies are known worldwide for their clean reputations and special attention to fans.

As for promoting Celtic in the New Zealand region, the team here is not as popular as in Europe or the USA. The reason for this is the general trend that there are not many fans of this sport in NZ.

In addition, most potential sponsors (including TAB) are more focused on New Zealand clubs and teams. The situation is complicated by the Gambling Act 2003, which prohibits directly promoting betting and gambling activities.

Image Source: Pixabay

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