As this week has gone on, and as Ibrox’s season ticket renewal deadline starts creeping up on their club, it is impossible not to hear in the steady chatter from their club that they are now very much in the business of trying to convince their fans that the glory days are in front of them, that The Mooch is going to get heavy backing and that everything over there is good.
And so the press has taken to reporting that Ibrox’s coming loss of key players is a net positive for their club, which might be the case if they were going to get transfer fees for them. The Mooch is talking about having business wrapped up early, and the press – which has to know what that’s about – is going along for the ride.
Early, yes, but not quite early enough to give those fans buying season tickets some indication of what exactly it is that they will be watching next year. Notice that none of them question his comments on Kent; the club doesn’t want to admit these guys are going although I strongly suspect that the major decisions on that front are already taken.
But of course, to admit that – to essentially admit that they are going to lose key players and only have the manager’s word for it that they are going to be replaced – is the big no-no here. And so the press goes along for the ride, although they have to be suspicious.
Take a look at the contrast with us. Everywhere you look online is some hack telling us how bad the summer is going to be for us.
Even if we lose players though, we’re going to net major bucks for them whoever they may be and our success rate in the transfer market is phenomenal.
Yet to read some of the coverage you would think our club was the one facing uncertainty and perhaps even a crisis. When Ange says our business is well advanced we can believe him because it has been these past few windows and we’ve proved what we’re about. If we net tens of millions of pounds for guys already at the club how does that help Ibrox?
We could well have one of the biggest transfer kitty’s in our history to hand Ange Postecoglou, a guy who has already proved that he knows how to spend the money.
The media is busy trying to sell Ibrox season tickets; we get this. But it is a joke for them to be making out that we are the ones who should fear what the summer brings. Our summer doesn’t involve Champions League qualifiers. It is going to be pleasant and relaxed, even if key players are wanted by other clubs and even if some of them go.
We will have a lot to be excited about as the summer progresses. The club across the city cannot say the same, whatever the pre-season ticket sales hype. I know the media knows this. Which makes this narrative wholly dishonest and biased with it.
But of course, what else is new?