Today the news has broken – appalling without being shocking in the least – that cinch has decided to trigger its third year “break” and leave the SPFL contract two years early. Nobody wants to elaborate on the reasons why and they really don’t have to. The Ibrox club brought this deal to the brink. The car company has no incentive to continue it.
The SPFL have shamefully let down the whole of our game in failing to get a grip on the Ibrox club over this.
Not only did they comprehensively surrender in a fight that should have been over before it even began with their club being sanctioned and removed from any role in SPFL governance, but the club actually got an apology because the league chose to contest their claim in the first place.
It was an act of sabotage and they got away with it.
No wonder the sponsor has walked off in disgust.
Who runs football in this country when one club can piss all over a commercial agreement without being sanctioned for it?
Who runs football when the media largely supports that behaviour instead of condemning it as presenting obvious risks for the sport?
Why aren’t the clubs up in arms over it?
Honestly, the people running the game here are a gutless shower and that’s all to the good as far as Ibrox is concerned. They got their rep on the SPFL board at the last AGM, despite the threat that they wouldn’t. The clubs rolled over. It is pathetic.
Today the rent came due. And if the next SPFL deal is worth less than this one then all Hell should be paid and the clubs should be clamouring for answers and demanding resignations.
This league cannot afford to lose money, and so it was always dangerous for this nonsense to be indulged and even more for it to be vindicated. I am not in the least bit surprised by this development, I am just disgusted that this story has had the ending I thought that it might.
The Ibrox club undermined that deal. The sponsors were entitled to believe that their position would be defended and that the club would pay a penalty for having done so. That the SPFL rolled over instead told cinch all they needed to know. Why in the Hell would they continue with this charade? Why would they permit it to go on, and have their name attached to this farce?
The problem is that the rest of Scottish football is expected go on as before, as if this was normal, as if this was just part of “the cost of doing business.” And I guess it might be if that business is one that expects Ibrox to honour any deal or contract … but the rest of us are thoroughly pissed off by this rank incompetence and cowardice.
This is a shameful day for the SPFL, another one.
They will have a hell of a job finding a replacement for cinch, since everyone now knows what Ibrox’s word is worth and that their club will be protected ahead of every other no matter what comes to pass.