GLASGOW, SCOTLAND - MAY 10: Reo Hatate of Celtic reacts after scoring his team's third goal during the William Hill Premiership match between Celtic FC and Hibernian FC at Celtic Park on May 10, 2025 in Glasgow, Scotland. (Photo by Ian MacNicol/Getty Images)
I don’t want to be a downer about the content on other fan sites, but I find it ridiculous how many of them seem to be just champing at the bit to publish every negative story they can find—most of it recycled rubbish from the mainstream media.
It’s always the same: how we’re set to lose this player or that one, or how the manager is supposedly warning that half the first-team squad could be off. It’s just the usual stream of nonsense we’ve come to expect.
I mean, isn’t it enough that we get this constant guff from the mainstream press without doing it to ourselves? It would be different if there was any news value in this stuff. But almost all of it is just gossip.
Fenerbahce preparing a bid for Maeda? A bid so low it wouldn’t even be entertained by our club? Even if that story’s true, it’s not worth writing about, because there’s zero chance of a deal at that kind of figure.
Then there’s the Kvistgaarden to West Ham story.
So what? If we’ve been chasing this guy for four windows and still haven’t sealed the deal—and haven’t moved on to other options—then frankly, we deserve all we get. Let West Ham have him.
He’s playing in the Danish league, and his club has been trying to drum up top-tier interest in him at a premium price for two years now. Nobody’s biting. So I don’t see it as any sort of disaster if he ends up in London, and I certainly don’t buy this idea that it would somehow be a “blow” to us, as some are suggesting.
We all know we’ll have to put up with a fair bit of this nonsense over the summer. The mainstream media is going to do what it always does. But I really don’t think our own fan media should be fuelling this kind of stuff. Publishing these doom-laden articles about how we’re on the verge of some cataclysmic setback just seems… stupid. It’s not what fan media is supposed to be doing.
If there’s a concrete bid on the table for one of our players? That’s a story. If the club is considering that bid? Bigger story. If it’s accepted? That’s your “hold the front page” moment where you scrap whatever else you were working on, do a quick piece and get it out there fast.
But getting into a cold sweat over every whisper and rumour?
Come on. That’s not journalism—that’s hysteria. We’ve come through much worse than the loss of a first-team player or two, and most of the time the club has handled those situations with a fair bit of savvy.
It’s tiresome having to wade through forests of this stuff every day as it is. I just don’t think it’s the job of fan media to amplify every daft rumour going.
Our role should be to counter the craziest stories where possible. And let’s be honest—Maeda for under £10 million is a crazy story. There’s virtually no chance of the club agreeing to that, even if the player himself was desperate to go.
And I think everyone knows it.
So what’s the point of running with some lurid headline about it? It serves no real purpose—except to hoover up hits. And I think that’s dishonest.
I always find the summer months pretty unbearable, and I’m already bracing myself for this one being a rollercoaster. The manager hasn’t just hinted at big changes—he’s said it outright. But aside from the Kyogo deal in January, this club tends to sell its key players at the right time, and for the right price.
If anything major is going to happen, that’s how it’ll happen.
And as for Kvistgaarden—after four windows of “interest” and no movement, I’m really starting to question whether there was ever much to the link. It feels like noise. I couldn’t care less where he ends up at this point, and I strongly suspect our club’s interest has long since waned. I think we’ve moved on and are looking elsewhere.
Neither of these stories strikes me as any kind of disaster.
One of them isn’t going to happen, and the other is a “so what?” And if this is the kind of nonsense we’re going to have to slog through all summer, then it’s going to feel like one of the longest ones in years.
Come on folks. Our fan media is the best on this island, and by a country mile. We should be better than that. We are better than that.
40 years ago I’d get excited about incoming players – Always begging ma wee Hi-Bee granny to see the back pages of her (Daily Record – Jesus Christ yes that one) to see who we’d signed – I remember being 13 and getting excited about Jim Melrose and Brian McClair so around that era…
30 years ago I was older had other commitments in the close season and given the disarray we were in it wouldn’t be worth giving much time to anyway…
It’s just something I don’t get excited about because for every one that’s true the other ninety nine are just pathological lies…
I’ll just carry on chilling and when there is gonna be movement both in and out I’ll hear it from The Celtic Blog and make a wee assessment and comment then – But then and then only !
There are certain sites that have arrived ‘late to the gig’ attracted by the revenue potential available for doing ‘ hee haw’.
Just as outfits like Football Insider and their ilk just hoover up all the tit bits, suppositions, misquotes, and rumours and publish with no journalistic attempts at verification just to obtain the nectar of easy hits so too has Fan Media been infiltrated by the same level of idiocy dressed as ITK output. Most is just cut n’ pasted segments from reputable sites published with no citation or giving credit to original sources. They contain no preamble, provide no context, or invariably make unjustifiable claims that their unique ITK sources validate their own personal biases.
This SocMed sub system, to appropriate a phrase from JF’s piece above, is the ‘Wild West’ of the Fan Media World where anything goes and there’s noTown Sheriff or Marshal to round up the bad guys.
It falls to US, the readers to break their stranglehold on the flow of content. Don’t click on links unless you trust the provider or you recognise and trust the destination. Don’t form part of a daisy chain passing of rumours, unsubstantiated claims or just poor content.
Screen time as part of the day for the average reader is limited due to personal circumstances, employment status, family circumstances and other responsibilities. Don’t waste it sorting the ‘chaff from the wheat’. Stick to those you know and trust. Just don’t give even one ‘click’ to the hyenas out there in the mainstream or Social Media sites.
Great post once again SFATHENADIROFCHIFTINESS !
Let KV go to west ham, looks like another Ajeti.
Bloody Hell definitely let him go to Upton Park then !!!
Reading some of these stories I sometimes wonder if these so called Celtic blogs are run by true Celtic fans. One in particular is linked to SMSM ie, The Herald, and print word for word what the Herald has to say about anything .
Come on The Celtic Way . Speak up for fans stop carrying stories to the directors.
The Celtic Way is compiled, edited and printed by the Herald.
It is NOT a Celtic site.
Just as the hun one they print is not a hun Site.
Only I’m sure it actually IS a Hun Site SFATHENADIROFCHIFTINESS… (If ya get ma drift) !!!
The quality if some if the Celtic blogs has nose-dived over the past year. One in particular reads as though it’s been compiled by chat gpt, no matter who is credited with writing the articles. The Celtic Way is a disgrace.
Great if Kvistgaarden goes somewhere else. Sick of hearing about him if Im honest.
This blog ,video celts,and phils are the ones that get to the truth.
Exactly scousebhoy, and the only ones that are worth taking the time ( from all our busy schedules and other angst as SFA refers to,) to read for and discover real insight !
Well done to all!