The Ibrox club is overvaluing its players again. They never learn over there.

Earlier today, I talked about the Ibrox fan site that posted a loony £70 million “transfer war chest” article. But you can only blame them so much.

I know that they must be aware it’s nonsense and that they’re gaslighting their own supporters to an extent, but the inspiration for that piece comes from the mainstream media and the nonsense it’s been running since — nonsense that a lot of Ibrox fans evidently believe when it comes to the valuations of some of the players in their squad.

I’ve read some of those valuations with outright incredulity. £15 million valuations on Raskin, Diomande, Igamane? A “north of £5 million” valuation on Dessers? This stuff is ridiculous. But it’s absolutely clear that this chatter is coming from the club itself. It’s obvious that the club is steering this conversation.

What’s equally clear is that the club has learned nothing from previous transfer windows and its previous failures on the same scale.

We heard that Morelos was valued at £15 million. We heard that Ryan Kent was valued at £20 million. We heard that Tavernier was wanted by the Saudis. We heard the same about Goldson. We heard that Aribo was going to go for an eight-figure sum. None of this is new. All of it is hilariously familiar to us. We’ve seen it all before.

Transfer negotiations are complicated things. They happen in two parts: there has to be a willingness to sell a player, and there has to be a club willing to buy. It is not enough to have only one part of that equation. It’s useless to want to buy a player a club doesn’t want to sell, and it’s just as useless to try to sell a player no-one wants to buy.

That’s where the Ibrox club has repeatedly found itself. The valuations they put on their players in no way reflect what the market is willing to pay.

Kent is a textbook example of this. He was available in practically every window from just about the first one after he signed.

No one took a shot on him. The club that eventually did sign him did so on a free, and he barely featured in their team. That is a far more accurate reflection of what Ryan Kent was worth than the lunatic claims made by the media and the club. They had no real concept of his market value — and that value was close to zero.

So how did this madness start? Is it really as simple as them looking across the city at Celtic, seeing the kind of fees we get for players, and just assuming that any player who does reasonably well at Ibrox should be worth the same as ours?

That line of thinking doesn’t allow for context. It’s based on entitlement more than anything else. It certainly doesn’t correspond to reality.

They signed Igamane last season for £1.7 million. He’s barely played enough games for them to know what they’ve got, let alone for all of Europe to be sniffing around.

Raskin isn’t a bad player — he’s a hard worker, he runs all day, and he brings energy to a team. But that’s not a £15 million player. Football is full of players like him.

Diomande? I couldn’t even tell you what position he plays, because I’ve never seen him truly impress in any one role.

Yet suddenly that’s a trio worth £45 million-plus? In what universe is that remotely accurate? There are stories that Igamane is wanted by clubs in France and at least three Premier League sides. Based on what?

What do they think they’ve seen that justifies that level of interest?

Daizen Maeda is arguably the best player in Scottish football — and there’s only a handful of rumours linking him to a move in this window; one to Brentford and one from Turkey. Tell me in what universe that makes sense.

This is all very media-led. And as we’ve said repeatedly on this site, the media can write whatever it wants, but football clubs employ professionals whose job it is to analyse players. They’ll have their own verdicts, and their own views — and those views won’t be based on what the Daily Record or any other Scottish tabloid rag prints.

When a club says it is willing to listen to offers, but only if those offers meet a certain threshold, that’s usually when any serious interest vanishes.

They should have learned this by now. This is why they couldn’t sell Morelos, couldn’t sell Kent, and couldn’t shift other players during that spell when those guys still had some theoretical market value.

It’s also why they failed last season, when virtually the entire first-team squad was up for grabs. They even lied about the fees they’d received — and only admitted that the total for all of their sold players was £800,000 when that number turned up in the accounts.

The stories about Dessers today suggest that they are “holding out” for that multi-million fee which will make back what they paid for him; we might never know this time, since their club will not need to issue detailed financial breakdowns come 23 June.

But this is the same strategy that’s failed them time and time again. And rather than ditch it, or rethink it, or go back to the drawing board and come up with something fresh, they just keep repeating it. They make the same mistakes, over and over, thinking that a bit of media hype will do the work for them.

It won’t. These people are wired to the moon.