Articles & Features

The Ibrox fans can stamp their feet in fury. No-one will be listening to them.

|
Image for The Ibrox fans can stamp their feet in fury. No-one will be listening to them.

One of the most amusing things about watching the Ibrox fans’ volcanic reaction to the Russell Martin appointment yesterday was this idea that if the board has gotten it wrong, their honeymoon will be over and they’ll soon be feeling the heat.

I laughed reading all those suggestions yesterday—even the one where Keith Jackson said something very similar in his typically silly way.

The miscalculation is immense. And it’s a critical aspect of the takeover which these people have failed completely to grasp.

As you all know, I wrote a piece about the 23 June EGM, a piece which has been extraordinarily well received. I’m very grateful to everyone who has commented on it or discussed it on a podcast or forum.

All I did was look where I was told to look. Someone knowledgeable about this stuff told me that’s where the red flag would be—and it turned out to be correct.

Hasn’t made any difference. Not one bit.

There hasn’t been a single Ibrox editorial on why this EGM has to be monitored carefully—far less opposed. There hasn’t been a single article on any of the Ibrox fan media sites digging any further into what I found.

They don’t seem to care, and I knew they wouldn’t. The £20 million bribe is all that they can see, and that’s all they’re interested in. If they can get that money, all’s good, all is well, and everything else they’ll just leave to trust.

But what they fail to understand is that come 23 June, their voices won’t matter at all. Their voices don’t really matter right now, because the club already has their season ticket money.

These people already have one foot in the door, and their plan to take total control has been hatched in such a way that you can’t see where the opposition is going to come from. So, for all intents and purposes, the voices of the Ibrox supporters are already as good as silenced—because nothing they say is going to matter in any meaningful way.

“The Americans have taken a risk” seems to be the operating theory.

But is that really true?

They’ve appointed a manager who will work within parameters that they set. They’ve appointed a manager who will follow their plan. If that plan is simply to develop players, sell them on, post profits and take those profits out of the club as dividends or salaries or repayment of the club’s debt—provided they transfer the purchase to the club itself—where is the risk?

“Fans won’t be satisfied unless they get success.”

That seems to be the general consensus.

But the question that automatically comes to mind is: if the club doesn’t get success, if Martin turns out to be a footballing managerial disaster, what exactly are the fans going to do about that? Protest? Protest what?

They can demand the removal of the manager, sure—and the board may even go along with that at some stage, if he’s not fulfilling their objectives or getting the job done the way they want it. But they’ll only replace him with someone else who’ll do it the exact same way. Because it’s their plan being followed—not his.

The chief executive will cop a bit of flak, but I’m sure he’s getting well paid and he’s not going to bend. He’s proved that already in the number of times he’s gone in front of them and delivered bad news and essentially said, “Like it or lump it.”

That’s why he’s kept his job. That’s exactly the kind of thing the board wants to hear. A guy who will act as a lightning rod. That’s his job.

The Americans have no emotional investment here. Theirs is purely a financial one. That’s it. They care about the bottom line. They don’t care whether some people in the Louden Tavern are stamping their feet in fury.

The club’s no longer run from those kinds of places. It’s now run from gated communities 4,000 miles away. And the people in those mansions—they don’t care about protests going on over here. The Glazers have proved that conclusively, and they’re not the only ones.

Always, always with these things, there is an aspect of distance between directors and fans. But the Ibrox fans have been used to directors who have some proximity to the club, and to the supporters.

There are only three sets of directors who didn’t have an affinity to the club or some emotional bond—and didn’t have physical proximity to the fan base. Those guys were Ashley, who ran it from England, Whyte, who ran it from Monaco, and Charles Green, who—like Ashley—had himself a nice big pile down south and retreated right back there after he looted the place.

They don’t get that this physical distance gives these people the ability to zone out all the white noise. Imagine how much less that white noise is going to seem from the other side of the Atlantic. These people won’t register it at all.

On the few occasions where they turn up at the ground to watch games, they’ll step out of luxury limos, mount the stairs, sit on a heated seat in the stand surrounded by security, and at the end of it all, they’ll retreat to a private lounge, have dinner, get back on a plane and go home again.

You’ll get fan groups like the Union Brats, who’ll cause them a little bit of a headache—that’s if they allow the Union Brats to exist in their current form in the first place. That’s something time will tell. In their shoes, you might just decide to do away with the Union Brats entirely. And they may well choose to do that.

Having made sure that come 23 June they’re going to shut down any and all dissent in the boardroom, they may well decide that the best thing they can do is shut down any and all dissent in the stands too.

They already have the Union Brats on their radar, I’m sure—because of the appalling banners they produced whilst the Americans were in proximity.

I have to think that group is in grave danger of being kicked out of the club. But as I said—on that one, time will tell.

I do know that everything these people do will be unsentimental. I do know that everything they do will be about how they can realise their bottom line. If the people just happen to be unhappy with that—too bad.

I’ve spoken before about the former Hull City owner, Assem Allam.

When he was barracked by fans for the suggestion that they change the name of the club, he responded to banners saying “Hull City till we die” with “They can die anytime they like.” And he further fuelled the fire by saying, “Nobody questions my decisions in my business.”

Ibrox fans should expect the same treatment—and perhaps even the same response. They just haven’t twigged yet what control from the other side of the ocean, by people who don’t have any emotional stake in the club, actually means.

They don’t understand why the 23 June meeting, which will formalise the power these people hold over every element of the club and how it is run, effectively renders them voiceless and powerless.

But they will come to know it. They will come to understand—and they’re not going to like it when they do.

Share this article

James Forrest has been the editor of The CelticBlog for 13 years. Prior to that, he was the editor of several digital magazines on subjects as diverse as Scottish music, true crime, politics and football. He ran the Scottish football site On Fields of Green and, during the independence referendum, the Scottish politics site Comment Isn't Free. He's the author of one novel, one book of short stories and one novella. He lives in Glasgow.

12 comments

  • PatC says:

    It’s an incredible scenario and you and the other Celtic bloggers have been on the money. In fairness, most rational minded people can see what’s going to happen.

    Martin looked like a rabbit in the headlights today. The “fans” are going to hound him out, possibly before he manages a competitive match. Along with transfers from England’s lower leagues, players out of contract and the possibility of Raskin and Diomande being sold for a low undisclosed amount, their club is in serious Espanyolofication country (they are practically there now). The new investment owners are going to strip and cut back when they realise they won’t make a dent into Celtics dominance.

  • Clachnacuddin and the Hoops says:

    That’s the first American jackboot on their ‘kulture’ for sure…

    1) – A Buddhist as a manager…

    2) – A Green Vegan as a manager…

    3) – A Green Political Party Voter as their manager…

    A welcome change for that bastion of bigotry for certain –

    Personally I wouldn’t give a Continental Fuck if Brendan voted The Blue Party, ate nothing but Red White And Blue jelly and ice cream, and sat praying at home 24/7 as long as he keeps getting 12 trophies outta 14…

    But The Sevco Hun Hoards certainly don’t think that way for sure !!!

  • JimmyR says:

    Spot on with regard to the EGM on the 23rd June. The new guys will be safely ensconced in their ivory towers while the bears howl with dismay at everything and anything which upsets them. The question I have is, how do they plan to make a profit if the fans decide to boycott ibrox? It was a fan boycott, orchestrated by King et al which forced Ashley and co out the door. If the club cannot be run profitably, the yanks will cut and run. I doubt there will be much protection for the club and its brief history should this situation arise. That is why the EGM is so dangerous.

  • SFATHENADIROFCHIFTINESS says:

    If the fans boycott it’s a no brainer for the new Board. They will LEVEL the place. As soon as the get full control post 23/06
    A) they will load the purchase price of the Club as a debt and themselves as the Creditors.
    So initially they will get all the interest on the debt. If the fans don’t play ball then :-

    B) they will have sold Auchinhowie to themselves at a knockdown price. Which they will be able to sell at Market rate to the House Building Sector.
    C) They will sell off the White Elephant New Edmiston House to the Hospitality Sector
    D) They will sack all Clerical / manual staff. No notice. No severance pay.
    E) They will terminate the Contracts of all playing Stall, Coaches and back up staff. Again no notice, no severance or balance of Contract. They will be told like the Ibrox internal staff take it to the Courts. Ha hah hah.
    F) depending on the ownership situation of Ibrox Stadium they will sell it off for redevelopment.
    G) they will notify the SFA / SPFL that the Club will be unable to fulfill their fixtures, thank you very much and bye bye,

    The individuals who make up the Consortium are invisible, so who do the ‘wronged’ pursue their grievances with and where, here or the USA. Good luck with that.

  • John M says:

    Thought he was their new coach, not manager.

    Still want to know, have they passed the fit and proper persons rule?

    • Clachnacuddin and the Hoops says:

      If they wanted Lucy Letby to be their practice nurse or players childminder John – The SFA / SPFL would say…

      YES, YES, AYE, AYE, ABSOLUTELY, ABSOLUTELY, DEFINITELY, DEFINITELY, THREE BAGS FULL ANDREW, THREE BAGS FULL LUCY !

    • SFATHENADIROFCHIFTINESS says:

      Yes the SFA & SPFLhave given their consent to the Takeover already.

  • TonyB says:

    They’re fucked but they just don’t know it yet.

    There will be a weeping and gnashing of teeth.

    Hell mend them.

  • Brattbakk says:

    Interestingly, the union brats are the most likely to call out the issues with the new regime and could actually be in the right for once, but it’ll also likely be the death knell for the ultras.

  • steve Murcia Spain says:

    They really are a desperate bunch. Excepting everything just to gamble that they can catch up with us.
    Like putting your house on who will win the grand national.
    Lots of fences to jump.
    Hope they fall at the first.

  • scousebhoy says:

    The brats with their WATP thinking will never be in the right . The training complex is called Murray park not auchithingy.

  • tod5654 says:

    as you have mentioned, a way of raising some cash is the naming of ibrox stadium.
    dear god, let it be named paddy power stadium. their tiny minds would implode

Comments are closed.

×