DUNDEE, SCOTLAND - SEPTEMBER 25: Rangers away fans during a cinch Premiership match between Dundee and Rangers at the Kilmac Stadium at Dens Park, on September 25, 2021, in Dundee, Scotland. (Photo by Craig Williamson/SNS Group via Getty Images)
I’ve seen a lot in Scottish football over the years.
Some of it has been our business, some of it hasn’t. What goes on at Ibrox generally isn’t our business, and most of the time I’d rather not comment on it at all unless I’m having a laugh at their expense.
But I said this on the podcast the other night and I’ll repeat it here: the treatment Russell Martin has received since taking that job is absolutely deplorable. I’ve never seen anything like it in all my years covering the game.
The media has an enormous amount to answer for here.
They spent the entire summer months feeding the Ibrox support a diet of pure fantasy. They told them they could expect a Mourinho or some other A-list managerial name to sweep in. At one stage, the hype machine pushed Carlo Ancelotti’s son as a serious candidate – on the basis that if your father’s a guru you must be one too.
Alongside that came the usual guff about Real Madrid academy kids rocking up in Govan as if that were the most natural thing in the world. It was nonsense from the start, but the press spun it, and the fans swallowed it whole.
This is what the media over there does: it sells the dream, no matter how unrealistic. And when the dream collapses, as it inevitably does, the anger is redirected at whoever happens to be in the dugout.
Russell Martin was set up from the moment his name was announced.
The drumbeat started instantly – “poor appointment, doomed to fail, not big enough for the job.” The coverage wasn’t sceptical, it was hostile. He had two powerful groups arrayed against him before a ball was even kicked: sections of the Ibrox support who thought the club deserved better, and ex-players in the media, including some who fancied the gig themselves, who were only too keen to undermine him.
The way he’s been treated has gone well beyond what I expected. The sheer scale of the hostility is staggering. The fact that he’s clinging to his position by his fingernails this early into his tenure is disgraceful. And the thing is, it’s been relentless – there’s been no let-up, no attempt to let him settle, no breathing space.
It’s been wall-to-wall negativity since his very first games. Even Ange Postecoglou, who was dismissed as a nobody from Japan before he took charge, never faced this level of unrelenting hostility from the press pack. This has been an all-out campaign.
And then last night it escalated again.
Keith Jackson went public with the claim that discussions have already been held with alternative candidates. That is not “due diligence.” That is not “covering bases.” That is the equivalent of stabbing the man in the back, the front, and both sides while he’s still sitting in the chair. If that briefing is accurate, it is sabotage – pure and simple.
It’s every bit as egregious as the anonymous briefing that undermined Brendan Rodgers at Celtic Park. You cannot have people inside a football club, in senior positions, undermining their own manager by talking to journalists about replacements.
It makes the job toxic, and it makes it impossible.
If you’re one of the people on that supposed list, my advice is simple: run a mile. Don’t walk – run. Because that job isn’t just a managerial hot seat. It’s an electric chair. It doesn’t matter how good you are, how experienced you are, or how big your reputation is.
The mob rules, and the board caves.
You will get no time, no patience, and no protection. The minute you’re not living up to the delusional standards set for you, the knives will be out.
We’ve seen it happen before. Giovanni van Bronckhorst arrived with a solid reputation and European pedigree. He left with his career in tatters. Philippe Clement was supposed to be the man to steady the ship; he barely lasted long enough to get his feet under the desk before the hounds were howling for blood. Before them, there were others. It is a job that devours reputations. Once you’ve sat in that dugout, you rarely walk away with your career enhanced. More often than not, you leave it shredded.
That’s the culture. And it’s not new.
It doesn’t matter if you change the board, or change the manager, or even change the owner – nothing shifts it. It is baked into the DNA of the place. Dysfunction is not an accident at Ibrox, it’s the operating system.
The mob screams, the media eggs it on, and the board bends. That cycle has been running for years, and nothing has altered it.
That’s why I say it without hesitation: it is probably the most toxic managerial job in British football, and maybe one of the most dangerous reputationally in all of Europe. If the board does what the mob wants and sacks Martin after ten games, it will not make the job any more attractive. It will not cleanse the toxicity.
It will only confirm the worst reputation the club already has – that no one gets time, that no one gets protection, and that no one ever truly has a chance.
And here’s the thing: it’s not even entirely Martin’s fault if he’s struggling.
Of course he’s not had a great start. Of course there are questions about tactics and selections. But how could anyone succeed under this kind of pressure? From the moment he arrived, he’s been undermined, second-guessed, and written off. It’s impossible to build something in that environment.
If he fails, he fails. But the next guy will fail too. And the one after that. Because no one can succeed in conditions where you’re being knifed before you’ve even finished unpacking your boxes. The only way Ibrox will ever change is if the people at the very top stop pandering to the mob and tell them, “No, this is the manager, and he gets time.”
But they won’t do that. They never do.
They’re too busy dancing to the tune of the stands. And that’s why, long-term, the club is on a collision course with disaster.
The directors may think they’re serving the support by giving them what they want every time, but the truth is they are destroying the investment.
Whatever money has gone into that club is being frittered away on short-term decisions that are driven not by strategy but by panic. They bought themselves a headache, and as long as they indulge this culture, it will only get worse.
Russell Martin never stood a chance. That’s the reality.
And because of that, neither will the next man. Or the one after him. That job doesn’t build careers, it wrecks them. It doesn’t make reputations, it shatters them. The only constant is the chaos. The only certainty is the dysfunction.

You’re talking about fascists, who are now the main element in the sevco support.
A Buddhist Vegan manager of a team supported by Tommy Robinson wannabees.
What could possibly go wrong?
Irrelevant as they are, I just love stories that rip the huns whole personna into shreds. They are the source of enormous pleasure for me when I think back to their institutional hubris and entitlement back in those toxic days. Karma for the Tims is a never ending process in the modern era..
Grrrreat Innit!
Martin is a good enough manager. He has to be, he took a team from the Championship into the Prem. He struggled in the prem but the Championship is often boasted as the hardest league to get out of & he achieved that.
That only leaves the club & the expectations of the club to blame for the faults.
He’ll be gone soon enough but if they do stick with him I think he could make something of them. GVB was sacked for not towing the club line on finances after failing to compete in the CL. It was the best decision they made from our perspective because he was a legitimate manager who likely could have built something.
I think Martin has the potential to do the same but the viewpoints of the fans & him are miles apart & he is also not bothered about towing the club lines on what the club is. He is stirring the fans up with his comments because they don’t accept the reality he is talking about. The penny will drop for them at some point, it has too. Maybe if Hearts finish above them, even Hibs too will really drive home that they aren’t even second best & it’s not all down to the manager.
I doubt it though.
Jay, the phrase is ‘ toeing the party (club) line’. As in you can’t cross that Line/ Limit/ Position.
What price Gerrard? Although if they do their homework Celtic lost the league as opposed to him winning it.
Not sure if it destroys all managers’ reputations. I think it enhanced Bazza’s.
Ancelotti’s boy was going to bring Modric 🙂
Brilliant… I see what you did there!
I’ve never felt sorry for a Rangers/Sevco manager in my life but have to admit that I really felt for the guy at the weekend. Yes, the football has been dire and I get why they want change, but the levels of abuse are off the scale. And for anybody thinking about taking this job who thinks it will be different and he’s only getting the abuse because of recent results, this is a crowd who booed a team off at half time in a pre season friendly, their first of the season, against a team who did well in the Champions League last year. Think about that. They had made their minds up after 45 minutes of a friendly. God help anybody who takes on that job.
If they get the slightest uptick in form they will keep him as they have spent the money and deliberately looked for a manager that does not extol the Ibrox culture. These people (whomever they are) are not stupid but savvy business men that live an ocean away. Changing him now would show weakness and open them up for more hissy fits in the future. I maybe wrong but I think he may be there to make the fanbase learn who’s club it is.
McGarry in the National/Herald calling for his sacking, yep toxic is the right word for this club. If the Yanks cave in they will have given the hordes a message that they can be pushed around, any board who appoint a Manager in the summer should have the courage to give him until at least the New Year before sacking him, Martin has been ordered to cut the wage bill and that’s what the hordes can’t seem to understand their team has been living off directors financial support since 2012. This is financial reality kicking in.
My goodness he will be delighted to get the boot and be out of his misery and pain for sure…
A painful lesson for him but hopefully a financially rewarding one as mitigation severance…
I know one Sevco guy that wouldn’t run a mile from if – Fergushun…
I know one ex Celtic supporter that would love it as well – McCann…
Other than that… Who fuckin knows who they’ll target…
Poisoned chalice for sure – Long May it last – I fuckin LOVE it !!!