STUTTGART, GERMANY - FEBRUARY 25: Celtic Manager Martin O'Neill during a Celtic MD-1 press conference at the MHP Arena, on February 25, 2026, in Stuttgart, Germany. (Photo by Craig Williamson/SNS Group via Getty Images)
Yesterday I wrote about the Ibrox manager’s comments on Celtic’s European performance and his criticism of Luke McCowan, who had simply pointed out something backed up by years of league tables: when Celtic are on their game, no club in Scotland lives with us.
I knew Martin O’Neill would be asked about those remarks.
I knew he would handle it well.
But he didn’t just handle it well.
He handled it superbly because he didn’t casually dismiss the comments.
No, instead he treated them with utter contempt and, in doing so, he didn’t just defend his player. He went on the offensive.
At one point he questioned the Ibrox manager’s professionalism by suggesting he sounded more like a fan than a manager.
That is a brutal thing for one boss to say about another.
It implies emotion over judgement and a lack of detachment.
It implies a failure to behave like a professional.
That was a staggering response. And it was exactly what a Celtic manager should be delivering at a moment like this.
O’Neill could have played it diplomatically. He could have laughed it off. He could have diffused the situation and stripped the remarks of their impact.
Instead, he chose a far more effective route.
He dismantled them.
And what made it especially impressive was the context.
For weeks now, O’Neill has played the genial veteran in front of the media. He has joked, teased, deflected and leaned into the image of the older man enjoying the twilight of a long career. At times it has been charming. At others, mildly frustrating.
But that persona has always been a mask.
Because the real Martin O’Neill is forensic, ruthless and extremely sharp. He doesn’t miss details. He doesn’t suffer fools.
Yesterday, the mask came off. It didn’t slip. He just removed it.
There was nothing hesitant or foggy about his response. He parsed the comments carefully, then worked through them point by point, starting with a defence of his player and ending with a broader dismantling of the entire line of criticism.
He even delivered a remark that many may have missed, but which carried a very deliberate edge.
“I’m glad he’s really interested in the make-up of my team. He obviously hasn’t been in Glasgow that long, has he? Hopefully when he’s been around for the next three or four years he’ll know about it.”
That word, hopefully, was doing a lot of work.
Because history tells us Ibrox managers rarely last that long. O’Neill wasn’t expressing optimism. He was reminding everyone, politely but pointedly, how this story usually ends.
Then came the line that would have made editors sit up, when he turned to the only encounter between these men we’ve had this season.
You know, the one Martin O’Neill won.
“We did beat them and I don’t think I mentioned the make-up of his team at the time. He didn’t say it in a jocular fashion, did he? He’s speaking like a fan, isn’t he?”
He didn’t need to elaborate.
Everyone in that room knew exactly what he meant.
Accusing an opposing manager of speaking like a supporter rather than a professional is as sharp as it gets. It questions his judgement, his composure and his suitability for the role.
In truth, it was brutal. But, more importantly, it was necessary.
Because, ultimately, moments like this matter.
There’s a famous story from the 1967 European Cup Final. Inter Milan boss Helenio Herrera tried to take a small psychological advantage by sitting in the home dugout. Jock Stein walked over and told him to move.
And he moved.
These moments seem small. They’re not. They’re signals.
They establish tone. They show who is comfortable, who is confident and who is prepared to stand their ground.
That’s what O’Neill did here.
He didn’t just respond. He set the tone, and he didn’t just slap back.
Martin O’Neill punched, hard, and kept punching.
This was psychological warfare.
It was a message to the opposing manager, to the opposing club and to the wider media: we’re not intimidated, we’re not on the defensive and we’re perfectly happy to turn this into what Logan Roy would have called a knife fight in the mud.
And there’s another layer to it.
If the Ibrox boss responds publicly before the game, then O’Neill’s comments have already done their job. They’ll be sitting in his head and taking up space, consuming attention that should be focused elsewhere.
That’s how mind games work.
Because I can guarantee this much.
Martin O’Neill won’t be thinking about any of that now. He’ll be thinking about the game.
This wasn’t noise. It wasn’t emotion. This was calculated.
It was the opening salvo.
And Celtic, in this particular battle, drew first blood.
Masterful, Martin. That was masterful.
That was, if I might be permitted a little ironical joke, “old school.”

If only we had a board like that, eh?
Martin O’Neils shadow has more substance than that board has in its entirely.
Entirety!
Absolutely Richard. Even just a board that cares about defending the club.
A weeks a lomg time in politics, and in football even more so. O’Neill was being castigated by our own support a few days ago, despited miraculously wringing juice out of a husk of a team that is almost done. Then on Thursday he gets us our first win in Germany. Truth is we need to trust this man and dont doubt him . There is no one better at this time. Surprisingly I think he is a better manager than many fans and bloggers who seem to know better. A win tomorrow will be difficult,and maybe unlikely, but with MON in the dugout, its possible.
If we can manage a good result tomorrow, it would be the most extra special in a long time imo. Because the sheer volume of snide, nasty, disrespectful malice aimed at MON especially on social media, has been nothin short of despicable. Hope we can ram their venom down their necks.
MON is as fly as a pet monkey — little goes by him.
So if this is his view of Govan FC then what is his view of those running our club?
He will have a view in spades but he won’t be telling us anytime soon.
Media work / interview management — that is where MON is at his best.
Coaching / tactics — Clough knew him too well and knew who was doing the heavy lifting.
Tomorrow is not a football game — it is a staring contest which is good for us.
It will be about who blinks first in a match between two limited teams.
They have little resilience and we have little appetite.
Usual provisos — Ludge MIB and Ludge VAR are the form players in the SPL.
Our only saviour is that they have played all their jokers over the past month.
Patterns are developing that can be seen from space and even our local media can now see them.
Crocker on Sky — now that is another matter.
Retirement would be a blessing all-round — he does not sound very energetic.
Derby day in Glesga …
Pass the sick bag Alice.
Tomorrow it’s mcleans turn to do the dirt with var beathun has done his part there , the unseen hand hidden away from the naked eye , the tag team will have a lot to say tomorrow and let’s hope MON rips them a new one if they do a job on us , lets face it , their wired to do so
I just hope the players bare their claws and attack the enemy with the same controlled passion as Martin.
C’mon the Hoops.
What happens to seemingly normal men when they don the brown brogues and take a sip from the loving cup.They turn into slabbering fools and talk complete nonsense.Martin is a wiley old campaigner and for sure he will have the team up for this
His mask has definitely slipped…
Shame really cos I think he’s a gueniunely nice enough fellow…
Well he was till he went to follow follow !