GLASGOW, SCOTLAND - SEPTEMBER 18: A general view of Celtic Park stadium prior to the UEFA Champions League 2024/25 League Phase MD1 match between Celtic FC and SK Slovan Bratislava at Celtic Park on September 18, 2024 in Glasgow, Scotland. (Photo by Joe Prior/Visionhaus via Getty Images)
Celtic fans, cock your ears. Can you hear it? Listen out. You can hear it now, right? The laughter. The sneering. All the smug satisfaction.
You have figures like Kris “The Village Idiot” Boyd openly revelling in it, barely able to contain himself. Others are less obvious, a little more measured, but no less pleased. They are watching, they are waiting, and they are enjoying every second of what they believe is Celtic’s downfall. You’re now hearing the word “crisis” a lot.
You will hear talk of decline, of a club losing its grip, of a power shift in Scottish football.
You will hear the usual suspects talk about Celtic as if this is the beginning of something terminal, something long-lasting, something that signals a fundamental change in the balance of the game. And on one level, they are right.
This is a crisis. I have written enough words on it, after all, and said enough about it on the podcasts and elsewhere. The crisis is real.
But they are wrong about what kind of crisis it is.
There is a distinction that too many people either do not understand or deliberately choose to ignore; the one between a weak structure and weak leadership.
Celtic, right now, has the latter. It does not have the former, and that matters, because that is what will decide the future of Scottish football and who dominates it. Because structures define what a club is capable of over time.
Leadership determines how well those capabilities are used in any given moment.
Get the leadership wrong, and you get what we are seeing now.
Poor decisions. Confused direction. A team that does not function the way it should. A support that grows increasingly frustrated as the gap between potential and reality becomes impossible to ignore. Contempt radiating out of the director’s box in every direction.
A house divided against itself. That makes us look weak. That weakness exists, but only in the narrowest sense. But get the leadership right, and everything changes.
Because the underlying strength of this club has not gone anywhere.
Celtic is not built on the whims of a billionaire owner. It is not dependent on external funding that can disappear as quickly as it arrived. It is not propped up by artificial wealth that creates the illusion of stability while masking deeper vulnerabilities.
Celtic is funded by us, by the supporters.
That is the foundation. That is what makes structural strength.
Some of those fans may drift off for a while, angry at the board.
But leadership change will bring them all home.
A positive vision will bring them back onside, and then the strength of Celtic will start to assert itself again.
Week after week, season after season, this club generates its own strength.
Through ticket sales, through merchandise, through the global reach of a support that is unmatched in this country. It is a model that is sustainable, repeatable, and resilient. On top of that, Celtic operates as a for-profit business.
And that matters too.
Because it means the club is capable not just of surviving. It can build reserves. It can create the kind of financial platform that, when used properly, allows for growth, for investment, and for sustained success. Add in the reality of Financial Sustainability Regulations, and the picture becomes even clearer.
Celtic has headroom. Significant headroom. The ability to spend, to invest, to strengthen, without breaching the rules that now govern the game. The ability to act decisively when the right people are in place to make those decisions.
That is not a club in decline. That is a club being badly run.
It’s that simple. Install some people who can ruthlessly maximise every bit of performance, people who shape a long-term vision and make it work, and everything changes from where are now, or at least where these people believe that we are.
There is a difference, and it is a difference that those enjoying this moment either cannot see or do not want to see. It is far more comforting for them to believe that this is permanent. That Celtic has lost something essential.
That the balance has shifted in a way that cannot easily be reversed. It hasn’t.
What we are watching is not the collapse of a structure.
It is the failure of those tasked with managing it. The recruitment has been poor and the direction has been unclear. The alignment between board, manager and squad has been fractured. All of that is real. All of that deserves criticism. But none of it is permanent.
Because none of it is structural.
Fix the leadership, and you fix the problem. It will not happen overnight. It never does.
But the tools are there. The resources are there. The support is there. The financial strength is there. That is why this moment, as bad as it feels, is not the disaster some are portraying it as. It is a setback. A serious one, yes. We are in crisis, and it’s a big one.
A self-inflicted one, absolutely.
But for clubs with strong foundations, these things are temporary.
That is the part the laughing chorus does not want to acknowledge. Because it undermines the narrative.
It forces them to confront an uncomfortable truth, which is that Celtic, even at its lowest ebb in recent years, remains the best-equipped club in Scotland to recover, to rebuild, and to reassert itself. Not because of history. Not because of entitlement.
But because of structure. Because of how it is funded and how it operates. Because of the scale of its support and the financial model that flows from it. Those things do not disappear because of a bad season. They do not vanish because of poor decisions. They are just waiting to be used properly all over again.
So let them laugh. Let them enjoy the moment. Let them talk about crisis, about decline, about the end of something. They have earned that, in the sense that this club has given them the opportunity. But they should also be careful.
Because what they are laughing at is not a broken club. It is a mismanaged one.
And the difference between those two things is enormous.
One takes years, sometimes decades, to fix. The other can change far more quickly.
All it takes is the right people making the right decisions, and when that happens, when Celtic aligns its leadership with the strength of its support once again, this period will not mark the beginning of the end.
Instead, people will remember it as the moment the club lost its way and then found it again. A moment where the fans acted to alter the course. Then they won’t know what hit them.
Until then, let them laugh. They won’t do it for long.
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I doubt there are many Celtic supporters who LOATH and DETEST The Scummy Scottish Football Media as much as I do…
But if they were to wheel out the old tried and tested (for them)…
I couldn’t fuckin argue !
Don’t think it is easy to fix our problems, The current board may be left in place or if they are replaced it will be with similar or worse yes men to DD. He is unmovable, so what can be done?
“Until then, let them laugh. They won’t do it for long.”
Really? But, how long is for long? For as long as that change of leadership does not materialise our club will be still stuck in it’s present malaise, and I see no sign of anything changing at boardroom level in the short or long term. I am normally optimistic about the future, but right now I am anticipating yet another season of despair.
“ Instead, people will remember it as the moment the club lost its way and then found it again. A moment where the fans acted to alter the course. Then they won’t know what hit them.
Until then, let them laugh. They won’t do it for long”
Sorry. I disagree. Sevco winning the league, with their coefficient, could potentially open the door to their guaranteed entry to UCL Group Stages. That’s £50million right there. And they will invest that. ( they have a history of Spend Spend Spend ) Even if they don’t make it they’ll still be whipped up for a few Leagues. Whilst Celtic, as per their record, will regress. Appoint a timid, glad to be here Coach who will take what he’s given in players and projects. Who will be told he’ll get the Maeda, Hatate and Engels money , £30m? ( he’ll get 20% max and probably a lot less) And Rinse and Repeat. Prepare yourself for a Decade of Mediocrity. Think Macari under the old board. Mediocre Management, Mediocre Manager, Mediocre Players.
In an earlier topic I was accused of being obsessed with religion which could not be further from the truth but I think in any study of Celtic and the Scottish powers-that-be inc. the media it is a major factor.
Celtic are a club with an Irish Catholic background and as such is “foreign” to the status quo of what was Protestant Scotland.
Ranger, now defunct, did not employ Catholics so for years it was certainly an issue and has to be addressed.
Imagine if Muslim migrants formed a team in England, would the majority of the population wish them well or look for the smallest excuse to criticize them.
Same with an overtly Jewish team, ignoring the rumours about Spurs, it would be the same.
Celtic should be proud of their heritage but it should have no bearing on manager and team selection which should be the best that can be afforded irrespective of race or creed because it will not be given any slack should it falter.
Jock Stein is a classic example of buying the best on football nous alone.
I’m not sure the structure at Celtic is quite as sound as you suggest James. I heard an interesting take on events from Cillian Sheridan last night. He reckons the same lack of structure that exists on the pitch, also exists throughout the club. To fix this he also suggests next summer will required a major overhaul of all departments at the club. He pointed to players who are injured or have left that haven’t been replaced mirroring off the pitch personnel who also have not been replaced.
I’m not sure the shrinking pot of hoarded money will cover all of that structural overhaul.