Celtic sets the standard. We won’t apologise for enjoying our success.

People always ask us; aren’t you bored with success? Why would we be? Celtic sets the standard every other club should aspire to and fans will never get tired of seeing our players setting the standard and striving for excellence.

Why should we? Why is taking pride in that a bad thing? Everyone else should want to do what Celtic have done instead of moaning about it.

Get better. That’s the advice Celtic should be offering them. Aye, just get better. Improve. For Christ’s sake, stop moaning and look at Celtic.

There’s something deeply funny about the way success terrifies people in Scottish football. The second Celtic raise standards beyond everybody else, the chorus begins.

“It’s boring.” “It’s unfair.” “The league needs saved from Celtic dominance.”

Aye? Or maybe, just maybe, the rest should try to match us. That’s the truth nobody wants to hear because truth is sharp as broken glass.

I look at Celtic and I don’t see a club sitting greeting and demanding sympathy. Look at how our fans reacted to our club not pushing to be all it cane be; they want standards. We care about standards. I see a football institution that built itself into a giant through mentality, standards, hunger, pressure and relentless ambition.

Celtic never became Celtic by moaning. Celtic became Celtic by demanding more. More trophies. More intensity. More history. More greatness. We will only continue to be great if we keep demanding more of those things. That is why even after winning leagues, doubles and trebles, the hunger never dies. That is the difference.

Honestly, I’ll never apologise for loving that mentality.

Why should Celtic fans feel guilty because their club refuses mediocrity? Why should we shrink ourselves to comfort rivals who cannot keep up? That’s not how sport works.

Sport is brutal. Sport is survival. Sport rewards the strongest minds, the sharpest instincts and the clubs willing to evolve while others remain trapped in excuses and bitterness.

Sometimes Scottish football behaves as if excellence itself is the crime.

Instead of studying Celtic, too many spend their energy resenting Celtic. Instead of building infrastructure, mentality, scouting networks and winning cultures, they build excuses. Endless excuses.

Excuses win absolutely nothing except applause from bitter pundits and angry phone-ins.

Meanwhile, Celtic keep moving forward, keep winning more.

I always say this: Celtic are not successful because of luck. This isn’t accidental dominance falling from the sky like rain over Glasgow. This comes from standards embedded deep into the bones of the club itself. Maybe not amongst our complacent board members, but the rest of the club understands this just fine.

Our standards are so intense that even victory feels temporary because the next challenge already waits over the horizon. That mentality terrifies rivals because it exposes complacency everywhere else.

Maybe that is why so many moan. Because Celtic are the living reminder of what ambition actually looks like.

I look at this club and see something almost supernatural in its instincts. Pure Ginger Witch senses running through Celtic Park itself. Our team on the park can smell weakness. It can sense moments. It waits, watches and strikes with cold precision exactly when rivals think they have finally caught up.

Do I sound daft? I might here; I never doubted we’d win the title. Look back on my articles. But I believed. Because I know what this team is like when it has its backs to the wall and the doubts are flying. They respond. Always.

That is why people keep burying Celtic every season, only for the Hoops to rise again like some immortal force wrapped in green and white silk and thunder. That mentality should inspire Scottish football. Instead it seems to offend it.

If I supported another Scottish club, I would want my board studying Celtic daily. I would want them asking difficult questions.

Why are Celtic fitter? Why are Celtic mentally stronger? Why does pressure sharpen them instead of destroy them? Why do Celtic supporters demand excellence while others settle for catching Celtic? That’s the standard. Standards matter.

Too many clubs in Scotland seem content with “having a good season.” Celtic are never content. Celtic crave legacy. Celtic chase immortality. That is why this club keeps winning while others celebrate tiny moments as if they have conquered Europe itself.

Celtic think bigger. Celtic breathe bigger. There is no shame in domination earned properly, and that is why myself and all other Celtic fans will never tire of it. We will never be bored by dominance. Because we know the hard work it took to get here and the harder work it takes to stay here and that would be a source of admiration in any other football nation, and instead we get petty resentment.

People talk as if Celtic fans should somehow become embarrassed about success. Never. Absolutely never. I take pride in it because maintaining excellence is harder than reaching it. Staying at the summit while everybody hunts you is exhausting. Yet Celtic continue climbing mountains while carrying the weight of expectation every single year.

That deserves admiration. If Scottish football truly wants stronger competition, then stop demanding Celtic lower themselves.

Demand more from everybody else.

Improve coaching. Improve recruitment. Improve ambition. Improve mentality. Stop acting as though Celtic’s success is the disease when mediocrity elsewhere is the actual infection poisoning progress.

Deep down, everybody knows the truth.

Celtic force standards upward. The club drags Scottish football into relevance through sheer size, expectation and winning mentality. European nights. Packed stadiums. Pressure. History. Identity.

Celtic carry enormous weight on their shoulders and still continue marching forward while critics sit sharpening complaints like rusty knives.

Aye, enough of that pish. Get better. Simple as that.

Football should be about striving towards greatness, not punishing those who achieve it. Celtic supporters understand that better than anybody because we’ve witnessed what happens when standards slip for even a second. At this club, weakness gets hunted down instantly. Complacency gets exposed instantly.

If not by those at the top then by the fans in the stands.

That is why Celtic remain giants while others stay trapped in cycles of frustration and envy. And I love that ruthlessness.

I love that Celtic never stop demanding more from themselves. I love that winning one trophy immediately turns attention towards the next. I love that this club refuses to die quietly for the comfort of others.

There is something gloriously savage about that mentality.

So no, Celtic fans will never get tired of setting standards.

We shouldn’t. Because somewhere in the storm above Paradise, with floodlights glowing against the dark Glasgow sky, the old ginger witch instincts still whisper through the wind: Never settle. Never shrink. Never apologise for being the best.

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