Hearts fans react before the start of the Scottish Premiership football match between Hearts and Rangers at Tynecastle Stadium in Edinburgh on May 4, 2026. Hearts are hoping to become the first club other than Celtic and Rangers to win the Scottish crown since Aberdeen in 1985. (Photo by ANDY BUCHANAN / AFP via Getty Images)
Last night, I said that if Hearts win this title, I will be able to handle it as a Celtic supporter because they will have earned it. But I still have grave doubts that this is going to be anything other than a one-season wonder.
Martin O’Neill said today that he thinks Hearts will be good for Scottish football and that they can become title challengers every year. I’m sorry to disagree with the boss, but he is 100 per cent wrong.
I still don’t see any sign that this is a lasting thing.
Hearts may very well get over the finish line, but as I’ve said before and before and before, there are extenuating circumstances up the wazoo here.
They did not have to play European football. They did not undergo any kind of major internal strife. Both ourselves and the club across the city have had horrific seasons, us by our own standards and them because that’s just what they do over there.
In any other year, we would have been over the hills and far away. The only question would have been whether Hearts could have maintained a challenge for second place.
Next season, when they have to play European games every other week, that is when the bubble will almost certainly burst.
That is when the dream some people have, that this may last longer than a single season, runs into the hard reality of what we are actually watching here.
A season of exceptional circumstances. A perfect storm in which both halves of Glasgow have been in absolute meltdown.
Don’t get me wrong. There is a window here. Ibrox does not look as if it can pull itself out of its troubles any time soon, and we are facing a major summer rebuilding job. I still don’t know where we even start.
But tackling European and domestic football is a task Hearts will not be able to handle at this level right away.
That is not a slight on where they are. It is just the cold, hard truth of it. You cannot expect a club which is not built for that kind of workload to compete on multiple fronts and sustain a title challenge at the same time. It does not happen like that.
Restructuring your club so that it can do that is the work of years.
People are going to have to be patient if Hearts are going to get there. Other clubs might fancy the same journey too. Aberdeen, Hibs and Motherwell have all shown that they can produce good academy players.
This might be a footballing environment in which a side that gets the academy right has a real opportunity.
But European football brings complications and complexities that require major infrastructure. That is where the gap becomes obvious.
This is where the two Glasgow clubs have a massive advantage over everyone else in this league. The infrastructure is already built. We can cope with squad sizes of 20-plus players, backed by a deep pool of B team players and academy prospects if we need to go that far into the structure, as Celtic have had to do this season.
That is the kind of depth you need if you are going to compete.
Even with all those advantages, we have struggled when injuries hit us, and when we lost key players who were not properly replaced. Ibrox has struggled even more, with an ever-expanding squad that still does not meet the standards their fans demand.
This stuff is hard. It is incredibly hard, even with the right infrastructure, to put players into games every three days and still expect them to win them all.
I think it would be good for Scottish football to see a genuine third force emerge. Something that can cement itself and challenge every season. That would be excellent.
But people underestimate the scale of what that will take.
It will take more than one good season, where a perfect confluence of events artificially creates the conditions for a title race. It will take something sustained. Something that lasts. Something built on a solid foundation.
That is not what we are seeing here yet.
Hearts deserve enormous credit for where they have got to. To do what they’ve done this season takes something. It takes the right combination of good players, a manager who can organise a squad, proper backing from the people behind him, and a little bit of luck along the way.
They have done what no club in Scotland has been able to do for 40 years in terms of sustaining a genuine league challenge against the Glasgow clubs.
Even if Hearts don’t get over the line, they deserve credit because they have consistently been able to beat everyone else. They are the best of the rest by a considerable distance, and any team that wants to challenge over the long term needs to establish itself in exactly that way first.
This season, Hearts look the part. They look far better than every other team at their level. They look capable of beating anyone on their day, and that is massive. It should not be underestimated.
But add a Celtic revival to the mix next season, if that is what we are going to see. Add a new sense of purpose at our club, and perhaps at other clubs like Aberdeen and Hibs. Add Motherwell, if they can keep their manager and their squad together.
Then throw Hearts into European football every three days with their current squad depth.
I don’t believe there will be a title challenge from outside Glasgow next year, or for many years to come. It is still a long way from being able to say that the game here has changed in an irrevocable way.
There is a fairy-tale element to the way people talk about Hearts. I did not think it was likely they would get this far. I did not believe they would be three games from being champions.
So yes, I could be completely wrong about all of this. But I don’t think I am, because this is just not how football usually works.
If Hearts finish as champions this season, next season brings expectation from day one. It brings pressure from day one. It brings more games than they have played in a single campaign for a very long time, possibly ever.
That is not just a big ask. It is gargantuan.
I wish more people were viewing this with the necessary realism, because it is not doing anyone any favours to pretend we are seeing some definitive, game-changing event.
Scottish football should not bank on this transforming its fortunes, because anyone buying into that is likely to be sorely disappointed.
If Hearts win it, a lot of people will be very, very happy. They will be entitled to be. It will be an achievement for the ages.
But nobody should lose their sense of perspective.
It may change the name on the trophy for one season.
It will not fundamentally change the ground we are standing on.
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It is ridiculous to be honest that 41 leagues have been shared between three football clubs Celtic FC, The deceased ‘Rangers’ (c.2012) and it’s doppelgänger club Sevco…
A dreadful inditment on Scottish Football for sure…
Even the town of the unfashionable club that I watch in England said it is absurd…
Obviously we need Celtic to do it but with Sevco all but out the way then if we don’t then Hearts will have to do although for the sake of ma late wee gran I’d rather it be Hibernian if not Celtic FC !
It will be an astonishing achievement if Hearts win the league when you look at the difference in resources. James said earlier he thinks MON should get manager of the season award. I disagree, even if Hearts lose it now it has been an incredible achievement by McInnes. If we had McInnes and Bloom this season we would have won the league weeks ago. Very few Celtic fans want MON to be manager next season says it all. Major issue in scottish football where the title is no longer of great value to us. We have won 13 out of 14 and nothing but protests and unrest. Totally agree the board are asleep at the wheel but it is bad ne
….bad news if winning titles is no longer enough. I get we want to improve in europe but we are only going to get marginalised further. We want to be like Bodo I hear (who got beat 5-0 by sporting in the last 16!) Is that the best we can hope for?…yes probably. If Forest or Villa win the europa they go into the UCL with a one season war chest of well over £150m. Forest relegation candidates would blow the current Celtic side clean out of Celtic Park.
I think we need to take stock and realise having to win the league every season is seriously unhealthy situation for everyone involved!
Mojorism, we are unfortunate to live next door to, and share a national media with, the richest League in the World. I’ll never understand why as a nation within the UK, with eight and a half per cent of the UK population, we haven’t got a better financial deal. I would bet that per head of population, there are more people in Scotland watching football on TV, than in any other part of the UK. Yet ihe financial deal our football authorities have settled for is miniscule, even compared with similar sized countries in Western Europe.
Under the present financial TV settlements, if Celtic and The Rangers could get themselves regularly within the top 24 in Europe, that would be a reasonable position for Scottish clubs to be in, and with capable and ambitious people running our club should be a regular occurrance.
Hearts with the input of Tony Bloom might not make a habit of winning the Title, but they could make a habit of finishing in the top 3. It is then up to Aberdeen and Hibs to pick up the gauntlet and compete more consistently.
For Aberdeen not to be in the top six in Scottish Football is a disgrace.
Some fair points there micmac.
The issue is the entitlement on these pages regarding us winning every single title and performing in europe. It is unsustainable. James says it is a major disaster if we fail to win the league and portrays finishing 3rd as some sort of unrecoverable armaggedon. Bodo who we talk about often are not the current champions. They do not have a massive stadium yet they blow us to pieces.
The one horse race that we are doing our best to fuck up is not box office television. Our football right now may be shite but more viewers than ever this season and great interest from down the road also which is unheard of.
Celtic needs healthy competition more than anybody.
Fuck knows, we are protesting despite winning practically everything.
I totally get the protests, we are absolute shite…..but that still wins you trophies in Scotland and there lies the major problem!
I don’t mind sharing it from time to time Mr Mojorisin…
Just not with that fuckin club that’s as of today 13 years and 280 days old called Sevco !
This is where the two Glasgow clubs have a massive advantage over everyone else in this league. The infrastructure is already built. We can cope with squad sizes of 20-plus players, backed by a deep pool of B team players and academy prospects if we need to go that far into the structure, as Celtic have had to do this season
Had to copy the above here- what nonsense are you talking here James- infrastructure??? Ours is shite, our squad is full of dross and what b team players are coming thru from the deep puddle and thats before we even think about a complete derth of academy players. When have we gone into that structure????
We have been a shambles this season and this is unlikely to improve next season or God knows when.
I think there is some validity in what you say James regarding the increased workload and pressures of next season.
I agree this would normally be a burden to a club outwith Glasgow, but only if Tony Bloom wasn’t involved.
This hasn’t been a problem at his other clubs, Brighton and USG. They’ve sustained their initial improvement and are now established challengers in their own leagues as well as competing in Europe.
Bloom knows what is needed to sustain what he’s started, and has already signed new players for next season with more in the pipeline.