GLASGOW, SCOTLAND - SEPTEMBER 13: Celtic assistant Shaun Maloney during a Premier Sports Cup Quarter-Final match between Rangers and Celtic at Ibrox Stadium, on September 13, 2026, in Glasgow, Scotland. (Photo by Paul Devlin/SNS Group via Getty Images)
All of us have asked over the last few weeks exactly whose team we are watching. As that question becomes more and more common, repeated on blogs and podcasts all the time, the clearer it becomes that Celtic has to establish a coherent tactical identity again. I did a major piece earlier today on the tactical alignment of this team, and it is a mess. But whose team are we actually watching?
Forget for a moment that we don’t have the personnel to make Martin O’Neill’s grand vision work now. That is just the way it is. We can build a version of it, but it will not be a dominant version which gives us every confidence that it will succeed. Besides, Martin has hamstrung himself with his insistence that his best players should all be on the pitch, no matter what that does to the shape of the team.
It is not just that there is an obvious contradiction between the personnel and the style. It is that we don’t really know whose style we’re watching. There are people who swear blind that this is still O’Neill’s team. There are others who swear blind that the fingerprints of Shaun Maloney are all over it.
The fact we’re even having the debate is terrifying. There should not be the slightest confusion anywhere about whose authority stands, about who is deciding team strategy once the players are out on the pitch.
But one thing is absolutely clear from the discussion raging around this: if this was the board’s attempt to audition Maloney for this job, it has failed spectacularly. Even those who recognise that O’Neill has to shoulder some of the responsibility for the mess we are watching are overwhelmingly negative about the role Maloney has played here.
So it is not an audition with any promise of success at the end of it. It has done for Maloney what Dermot Desmond did for his own son in sending him to the Celtic AGM to slam the Celtic fans last year. It’s game over as far as credibility goes.
At the end of this season, I fully expect that O’Neill will leave. He’s already said so, and although there was an option to retain him for an extra year, I don’t see how that’s in his interests. I certainly don’t see how it’s in ours.
What is absolutely rock-solid certain, watching the way this team has regressed and the tactical incoherence and incompetence we witnessed in Linz and then again at Ibrox, is that the entire coaching staff has to go with him. He chose these guys. He fought for those guys. And he was right to do so; I want that made clear right now.
Those coaches got us over the line last season. When Martin O’Neill was entrusted with the responsibility, he was entirely entitled to pick his own people and to keep faith with them.
But in terms of progressing this club, it is clearly not going to work. We may still put together a coherent run and win the title. We may still finish this season with a domestic double. In fact, I expect it. I will accept nothing less.
But this particular little experiment has failed already. You don’t run a football team by committee. You don’t have confusion over where the power, the responsibility and the authority lie.
If we lose on Thursday and then again at the weekend, all these guys are done. They may keep their jobs, but their credibility is gone. Nothing will remain of their authority amongst the players or their support among the fans.
Those who get nostalgic about O’Neill the man, and the manager Martin O’Neill was, will fight his corner, I’m sure. But football is not a business that respects the past. It is one that is lived in the present and projects into the future. Whether his authority lasts for eight more months and into the summer, or whether it ends straight away in the eyes of most supporters, the O’Neill era will be at an end.
In my view, fans should already be gearing up for the push that topples the current executive structure. You would fire any manager at your club for the number of repeated failures these people are responsible for. Anyone who trusts them to pick the next manager, anyone who believes they can sell any quality candidate on the job with the way they conduct themselves, with the man in Ireland still pulling the strings, with the way this whole club is structured and run, is not paying attention.
We are entering a dangerous period. That would have been the case whatever the result in Linz and whatever the result at Ibrox. The idea that these people can pick another manager of this club should be preposterous. That it is almost certainly going to happen damns all of them.
What they certainly cannot do now is promote from within. The way fans feel right now about that idea, it would be akin to pouring petrol onto what is already an inferno and then chucking some dynamite into the flames, just for giggles.
Of all the potential scenarios for the end of this season, the Shaun Maloney ascension is off the table. It doesn’t matter whether it’s real or whether it’s not. It doesn’t matter whether Maloney is responsible or whether he is not.
It does not matter if the tactical incompetence of this current coaching staff lies with Maloney or somewhere else. Perception is all that counts. No one is going to forget the sight of those men standing on the touchline in Austria, completely clueless as to what to do. We saw the same all over again on Sunday, and those images are going to stay in our memories well beyond this year and this season.
Whatever the future holds for this club, it does not hold that scenario. Every single member of that coaching team must go. They cannot stay. They must not remain.
This whole club needs a reset, and if it’s not going to start in the boardroom, then it has to start on the training pitch. This is one of the worst-coached Celtic sides I have ever watched. Whether that’s a consequence of it being run by committee or whether it’s one person continuously, unacceptably screwing it up makes no difference at all. They’re all in it together, and we are not going to progress as a football club with any of them in post for the next campaign.
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O’Neill & Co should of been gone Sunday evening, sick of his bull s**t jokes when his team selection is tactically awful and getting bullied by a 2nd rate hun journey men team not to mention the champions league disaster.
We will not win the next two games, Ferencvaros will beat us, we might get a draw with The Rangers but I think that’s our lot. Our management team are clueless, I hate to say that, but MON is past it and Maloney doesn’t have a clue, Linz and Ibrox have proved that. Maloney hasn’t got it and O’neill isnt the same without Steve Walford or John Robertson beside him.
People will say look at the League they won last season, yep I was kidded on by that, but when you look at that, for the last 5 games we had Maeda,Engels, Johnston Iheanacho and Saracchi available, all decent players and warriors, we ain’t got that now. This team are soft and unfit.
Ferencvaros have come through 3 qualifiers in the Europa league, against Twente[Netherlands], Gornik[Poland] and Trabzonspor [Turkey], coming to Celtic Park won’t faze them.
I’d love to be wrong and I hope I am, but the evidence in the two most important games so far this season, is damning.
Agree totally with your article James. Yes we won the league. Yes we won the cup to make it a double. However all season the football on offer was dire. We were played off the park at Ibrokes in the cup quarter final but survived to win on penalties. Maeda hit a vein of form after the break which was accompanied by Sevco implosion. Celtic Football Club should be bringing in high quality proven coaches. Instead we get a group of guys who have only failure on their CVs in a coaching capacity.
We’ll struggle to win any of the next seven. We have Ferencváros (H), Them (H), Motherwell (A), Benfica (A), Hearts (H), Celta Vigo (H) and Hibs (A). All tough enough and even tougher if the team don’t respond well in the next two home games. We will take another sore one against Benfica no doubt. I think this calls for a shoring up of defence and midfield – I’d prefer to see us go 4-5-1 or 5-4-1 in some of these games. There can be variation within those systems that mean it doesn’t need to be Craig Levein levels of negativity.
If you read comments from Villa players at the time, MON failed there because they weren’t fit – he gave too many days off and players took advantage.
There is not enough work being done at Lennoxtown (and day to day we can’t blame the board for that). The coaching staff MON insisted upon have failed the two biggest tests set for them so far and got lucky in others (Dundee Utd hit the woodwork 5 times).
I didn’t think I would get to this point, but I would make a change at the International Break (regardless of results between now and then). There are any number of strong manager-coaches available for work, some of whom may see Celtic as a way to rehabilitate their reputation.
Hate to say this but a change is needed quickly.This team is unfit and going through the motions.No grit no bottle.We are shaping up for a struggle this season.If Duran suffers an injury or a slump in form I don’t see where the goals will come from.
If MON doesn’t change the shape over the next 2 games then he is also going through the motions.
Hate to see his legacy being corroded week by week.
This is a Sean Maloney team and look at how he has been successful in the past at management.
Last season Hearts blew it away from home and the second lot blew it also.
The football throughout the SPl is dire.
I too have had enough of Maloneyball. Bring back Angeball. Also, I can put with O’Neill’s “jokes” when we are winning – it says lets not get carried away, but after losing it suggests indifference.
However, we all know there is a very good chance Keane will be the Board’s choice = they will be “advised” to pick him, in much the same way as the Mafia advise you to take out protection insurance.