Only one form of takeover will protect Celtic for the next generation.
Over the next couple of weeks, we are going to talk about a lot of different things happening at Celtic. But when we talk about the future of this club, one of the most important subjects has to be its shareholding.
There are reports and rumours coming from all over the place suggesting that various individuals have spoken to various other individuals and are considering some kind of rescue operation. It all sounds beautiful.
It sounds like exactly what we need if you look at it purely from the perspective of ending the present crisis. Get Dermot Desmond out, get some new people in, change the board and start again.
But let me tell you why I don’t think that is enough, and why I believe there is a much better course available to us.
One of my favourite sections of The Lord of the Rings is also one of the parts which translates least easily to the screen: the Council of Elrond.
All the different peoples of Middle-earth come together to decide what should be done with the One Ring. At one point, someone suggests taking it out to sea and throwing it into the depths, because the Ring had already been lost in the Anduin River for centuries and many had presumed it had been washed down to sea already.
Gandalf rejects the idea. His reasoning is simple.
They would not be solving the problem. They would merely be passing it on to another generation. The sea itself cannot be guaranteed to hold the Ring forever, because things live there, currents change and the world moves.
The problem belongs to them. They should seek an end to it, even if they cannot yet see exactly how that end can be achieved.
After a lot of thought, that is where I have landed on Celtic ownership.
Our responsibility in the here and now is not merely to get rid of Dermot Desmond. Our responsibility is to Celtic’s future beyond the here and now.
As long as this club remains under the effective control of one individual or a small group of individuals, there will always be a risk attached to that structure. Potentially even an existential one.
It does not matter if the next owners are good people. It does not matter if they are progressive. It does not matter if they are competent, ambitious and arrive with a business plan every supporter can get behind.
Because we have now seen what happens when Celtic becomes the plaything of a small group of people, and if the opportunity eventually arrives to change that, we should not simply pass the club from one small group to another.
The next version of Celtic should end that model altogether. That should be one of the great ambitions of our generation of supporters: not merely to pass fandom to those who come after us, but responsibility.
To pass Celtic itself into their hands. To trust them not to break it.
That does not mean supporters sitting around voting on who plays at left-back. Celtic would still be run by professional people.
A supporter-owned club could appoint an outstanding board. That board could employ a world-class chief executive and surround that person with a world-class executive team. It could build the foundations of a genuinely elite football operation.
We are a business turning over well in excess of £100 million.
This is a gigantic organisation. It is simply one which too often behaves as though it has to be run by whoever happens to know somebody already inside the building.
It doesn’t. Top people would come here. Smart, ambitious people would come to Celtic to grow the business, expand its footprint and rebuild the football department properly. They could be given the authority to restructure every level of the club and turn it into a genuine meritocracy from the top of the house all the way down.
Demand the highest standards everywhere.
There is absolutely no reason that cannot work. Celtic already has one enormous advantage over every other club in Scotland and most clubs on these islands: we already know that the club can sustain itself.
We are accustomed to Celtic being run on a profitable basis, and that does not need to change. There is value in buying players intelligently, developing them and selling them for significantly more. That model works.
But with a properly functioning football department and a genuine football strategy, you could marry that approach to serious Champions League ambition. You could combine excellent coaching, excellent recruitment and cutting-edge sports science without remotely threatening the financial health of the club.
It does not have to break the bank. We have already proved that.
We are in this position by choice, not necessity. Celtic is not some impoverished football club scraping coins together to carry out the most basic functions.
We choose to behave that way.
We choose to fill positions with people whose principal qualification sometimes appears to be that they know somebody already inside the walls.
Those are choices. Different choices can be made. And this is the critical point: Celtic is not dependent on a sugar daddy.
We have never depended on Dermot Desmond regularly shovelling his personal fortune into the club to keep it alive. So, we do not need another sugar daddy after him.
We would not miss that wealth because Celtic already operates primarily on the money Celtic generates. That changes the entire ownership argument.
When people ask, “If Desmond goes, then who?” My answer is increasingly simple. Nobody. Nobody but us. The supporters.
Because replacing Dermot Desmond with another wealthy individual does not solve the structural problem. It merely resets the clock. Perhaps the first buyer would be excellent. Perhaps the next group would run Celtic brilliantly.
But eventually they sell too. Or their children inherit it. Or circumstances change. Or somebody gets bored. Suddenly the future of an institution which has existed for generations is being determined by whoever can write the biggest cheque.
That is inherently dangerous.
For all my feelings about Desmond — and I have reached the point where I can honestly say that I hate what his influence has done to this club — I also know intellectually that Celtic could end up with someone much worse.
Look south of the border and you can see ownership situations which should make every football supporter think very carefully about what they wish for.
The Jim Ratcliffe’s of this world will always exist. So will oligarchs. So will hedge funds. So will private equity. So will people who regard football clubs as toys, investments, political instruments or prestige assets.
As long as Celtic remains available to concentrated private control, the possibility will always exist that one day it falls into hands which supporters would regard as completely incompatible with what this institution is supposed to represent.
And that cannot be allowed to happen.
Even if the first people who replace Desmond are benign, even if they are brilliant, even if I personally like every single thing they propose, the structure itself remains dangerous. I increasingly think it falls to us to deal with that danger rather than passing it on.
This should not become the next generation’s problem.
We should seek an end to it. Even if, right now, we cannot yet clearly see exactly how we are going to achieve it.
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I cant help feeling at the end of the day it comes down to management and tactics. The board didn’t select a midfield of 3 against Sevco in the cup game and Nygren and McCowan in the latest defeat. The latter only chosen to give him a chance to redeem himself.
Sevco have had 8 managers in 5 years at an attempt to get the right one and that isn’t the Celtic way so you have to pay the consequences.
The football has been dire for the last 5 years at Parkhead and I have my own theory but in that time the managers have included a so called “elite” one whose legacy of apathy and stagnation on the field is still evident today.
We need a manager who is bigger than the players and whose personality will be almost as important as his technical knowledge.
I am so sick of the passing game I would even welcome Roy Keane if I thought he could get the players to run with the ball and not stroll about like they have all the time in the world. They work 180 minutes a week FFS at the most and most of them appear knackered after 10 minutes on the park.
Of course the board are bad but still…
As usual and afterthought: Compare the fitness level of an average tennis player to the Celtic first team.
As an aside, Andy Murray used to get to a semi-final do 5 sets and was always knackered for the final. I used to suggest to anyone who would listen that he needed to build up the strength in his legs and dump his mother as coach. A few years later a beefed up boy with Ivan Lendl as his coach had won two Wimbledon titles. He has never thanked me but it is the price I pay for knowing everything.
I wonder what Lendl is doing now?
Good insight Cgreen and I think we all realise from this season alone, that this is a very poorly coached Celtic team !!!
MON had Robertson and Walford, who he trusted implicitly, and was able to stroll into training on a Friday knowing full well his ideas and plans had been worked on to the nth degree!! His teams were strong, physical, well prepared and with individual brilliance ! ( However, even for his genius then, we always complained that he never quite solved the left back or goalie issues!)
With the greatest respect to S Maloney & Fozzy, does he have the same trust in their ability to get his ideas spot on ???
With the team problems so evident to 95% of the fanbase, maybe MON has just fully realised that this squad needs far better coaching and more of his influence!
Assuming that he stays for the year are we likely to see 1 or 2 fresh faces on the coaching staff?
Our whole club’s infrastructure ( if there even was one ) is currently broken…does he even have the proper sports science or medical backup, when you consider the amount of musculoskeletal injuries we get every season ?
Again it would appear not !!!
This malaise has been happening for years and as James has highlighted, but for our managers, it would have happened sooner !
Our club needs to be returned to safe hands and if that was to the fans , then none of us would complain !
A club of our size, stature and resources should be thriving and be built to demoralise domestic opponents and progress strongly in Europe !!!
That we don’t is down to DD, his lackeys and their inherent inability to plan, professionalise or structure our wonderful club properly!
Shame on them all! HH
Love the “…goalie issues” quote, Gerry. I was given pelters a while back for suggesting we would have won against Porto in the Uefa cup final had we had a different goalkeeper other than Big Rab. I mentioned it once and didn’t get away with it to paraphrase Fawlty.
Cgreen, I don’t know why you would have got pelters for that comment lol!
I thought we all agreed that but for big Bobo’s recklessness, and big Rab’s butter fingers, we’d have won the UEFA Cup!
Big Rab’ was a great servant but if we’d had a Boruc or Forster we’d have been even better ! Ifs , buts and maybes …maybe could do with a big Rab now lol!!!
Nah the only apathy was a boardroom who repeatedly insist on keeping players well passed their sell by date, to wring as much out of them for as little cost as they can.
You were board by our record breaking goal scoring in BRs second year and destroying Man City and Chelsea in pre-season ???
Your own personal biase toward BR is clouding your logic and judgement.
Sounds great James, but how on earth do we as supporters go about acting as one group, and aquiring the majority of shares. Maybe if the club fell into financial trouble, and went into administration, an effort could be made for supporters to be part of a rescue buy out, but that ain’t going to happen.
Being realistic I think the best you can hope for is a rich group of people, with Celtic at heart, buying some of the current shareholders out and gaining control. Right enough after 1994 that’s what we thought we had, look how that has turned out.
Football is so full of contradictions, the biggest one is the gulf between the supporters and the owners of most large clubs. Unfortunately the owner or a small group of owners see the club as their personal Fiefdom, wheras the supporters see the club as ultimately belonging to them, as without the supporters the club doesn’t exist.
Of course the answer lies in a balanced united relationship between shareholders and supporters, based on communication and trust. In some clubs that works reasonably well, but in a lot of clubs this falls out of kilter, and Celtic amongst others are good examples of that these days. Foolish owners ride roughshod over the supporters, whilst mismanaging the club. That is exactly what has happened at Celtic, and until some people depart the club, there doesn’t seem to be any chance of bridges being built.