We launched our new away kit the other week (it’s out to purchase today as you will have surely guessed after our pointless wearing off it at The Rhodders on Sunday) at the Nike store in Glasgow. The four Bhoys (above) were wheeled out to give a question and answer session as my friends at Freud Communications were servicing my in box with the promotional blurb and pictures.
Well, it’s always handy to know that the top was made from recycle stuff and not the idea of someone who is a Robocop obsessive that wishes that they worked for Omni Consumer Products and not that Nike have got lazy on the promotion of this top.
The last promotion was fantastic though the product was dubious. Just when I was getting used to the yellow and black kit, it was unveiled on the pitch. The subsequent pictures make me loath it a bit more. It seems blurry and as if some infant has went mental with black tap and a yellow crayon.
No matter the promotion of that kit was incredible. Its all here in glorious Technicolor.
Imagine my disappointment then when I open my inbox to find the pictures contained in the gallery that can be launched by clicking on Ki dancing.
Have you not seen them before and not a video in sight. Plus it seems that Nike have a generic dressing room.
After this years epic fails from Nike surely we deserve better?
Have a vote.
[poll id=”40″]
Buy this Tee, for £5. It looks better than any of our away kits.
We should go with Puma! been saying this for years
I like the silver and white hooped shirt. In my opinion it’s the nicest away kit for years (maybe since the mid 60s one with the big shamrock).I can’t say the same for the yellow and black one though. That is pretty ugly, possibly as bad as the mid 80s space invader kit, though not as bad as the 90s one with the diagonal squiggle on the chest.
They took the pics on the same day ya pube
Check out the pictures closely. Your the pube.
The new kit is superimposed on the players in the press release.
Surely a non-pube and puported Celtic blogger should know the difference between “your” and you’re”?
Back to class with you pal.
Nike is a premium brand and should be applauded for the global promotion of our Celtic brand. Lowering our standards to the likes of Puma would be akin to switching from Douwe Egberts to Nescafe.
Wake up and smell the (premium) coffee.
http://www.celticfc.net/newsstory?item=1394
Like my grammar I’m accusing Nike of being lazy not questioning the brand value.
I think the yellow and black strip is terrible. The hooped away one is ok but in the pursuit of creating new and original strips there are always going to be some bad ones. Beauty is in the eye of the beholder after all and shirt sales would suggest that some people like them. The important thing for me is that the home hoops remain traditional and as eye catching as ever. Nike are important to Celtic because they have a global distrabution network which means Celtic shirts are sold in Asia, North and South America, Australasia and even Africa as well as Europe and this gives us extra revenue and added global exposure. Kits come and go, increasingly regularly these days. But the hoops and the ethos of the club and it’s fans remain the same and that is what sells kits, not poorly chosen colour schemes and gimmicks.
I agree, I think the design of our current away kits and also the kits of recent seasons is very poor. I would like to know how many fans/customers are consulted before any of these poor designs are forced on the supporters.
nike have obviously designed these strips with both celtic performance and achievement in mind 😉
I think both the international and the away shirt are both absolute gash! I would not wear them if you paid me and I have to say would love to see a decent away shirt!