This morning Hugh Keevins wrote one of his typically ignorant and stupid pieces, this time on how Celtic (and the lot across town) can satisfy their fans during the transfer window.
His first question – could we afford to do satisfactory business with the virus uncertainty swirling around? – was answered before he even started writing it.
So what, may you ask, was his point?
Honestly, I have no idea except for the vague suggestion that we might have a financial crisis to look forward to.
“Financial ruination” the headline screams.
We’re facing financial ruination? Really? Eah?
On what planet does this idiot live at times?
Celtic is not facing any such thing. We signed 12 players in the summer whilst staying on the right side of the numbers.
There was, and there is, plenty in the budget for more.
Our losses last season were minimal when viewed over the five or ten-year stretch, and whilst we’re not Manchester City, sitting here with sugar-daddy owners, we’re not scrambling down the back of the sofa looking for spare change either.
Our first three signings are done.
There are more being contemplated.
That will bring the total of players signed under this manager to 15. Celtic fans get that the club operates under constraints. We also get that an extended closure of stadiums will hurt.
But it will hurt a certain other club a lot more, and they live in cloud cuckoo land when it comes to the valuations of their players. A lay-off lasting more than a month will put them in serious peril, the kind that clubs and businesses don’t come out of.
And whilst he is banging on about the Celtic fans “demanding” deals for Carter Vickers and Jota done, the vast majority of us know two things; both players need to want to be here and if they do the deals don’t need to be done right now.
He even bangs on about his paper’s discredited transfer fee for the Englishman, repeating the claim that he will cost us “up to £10 million”, which this blog scorned at the time and which informed sources in England have completed rejected.
Let me repeat something this clown and others in the media all too often seem to want to ignore; we have the first option on both of them.
If those guys are up for it, if they are willing to commit to long term deals then that’s how it’ll be.
The club will not allow either of them to get away, not when both are investments as well as great footballers.
The one area where he gets it right is when he talks, briefly, about Ibrox.
He writes as if he’s the guy who first discovered fire, but let’s be blunt, even the dumbest kid in the classroom can spot that any period where they can’t have fans in grounds will be appalling for them.
They were counting, for example, on a full house with premium priced tickets against Dortmund, and their “150 Anniversary” party was going to be a money spinner.
That’s due to take place in March … who even knows where we might be by then.
It’s amazing that Keevins has stumbled onto the obvious fact that their club cannot continue to defy financial gravity.
It’s as if he just noticed that they’ve been a multi-million-pound loss making business for every one of the last ten years.
Some of us were way ahead of him there.
Some of us have been waiting for a serious analysis of the mess they are in.
None of us, however, was waiting for it from Hugh Keevins and he hasn’t delivered it here, just a ridiculous warning that “both” clubs are in the same ugly spot.
And as per usual he’s either failed to understand what’s in front of him or he’s doing what he has always done best; taking his best shot at Celtic.
As ever it is pitifully weak.
The strongest thing about it, in fact, is the smell.