Our media is so bad that more and more you have to rely on the bloggers for accurate information, and when it comes to the dismantling of lies and disinformation in terms of number crunching there are few people out there better than the person known as Swiss Ramble.
He has published his findings after going through the Ibrox accounts, and as always he provides a comparison with those of Celtic.
The results are not what their fans will want to read. In fact, they are devastating and it’s the kind of journalism which makes an absolute mockery of what is in the mainstream and that produces by rent-a-quotes like Neil Patey.
There are two sections of his short report which stand out a mile. The first one is this;
“(The Ibrox club’s) £4.1m loss after tax is actually the worst financial result in Scotland over the last two years, though many clubs have not yet published their 2022/23 accounts. In stark contrast, Celtic posted a £33m profit.”
This one is even worse for the mob across town.
“If we look at the results before tax, the difference is even larger, as (their) £3.1m loss is £43.8m worse than Celtic’s £40.7m profit, which in fairness is a record for Scotland.”
If you were an Ibrox fan, those headline stats would be keeping you up at night. A graph of the SPFL’s declared numbers puts Celtic at the top of the Financial Health table and Ibrox right at the bottom, and as the report makes clear their numbers only look as good as they are because they include more than £20 million in players sales.
The quality of information – the real information – on the Ibrox accounts which has been found across the blogosphere puts our mainstream media and the pro-Ibrox lickspittles to shame. As I wrote the other day, those numbers are a disaster for them when you strip aside all the artifice and spin, and no amount of bluff and bluster can hide that.
But when you read the forensic analysis elsewhere, it gives you a clear-cut picture of how lazy and ineffective the media is.
They could bring in real experts to give an honest accounting in a case like this, or they can print Ibrox’s PR bullshit … and that’s the option they take, and when so many of us are quoting the actual numbers, and people like this are doing the deep dive and offering a complete picture, it actually damages the mainstream media’s credibility.
That should matter to them. Why do you think it doesn’t?
Why don’t they care that people like Swiss Ramble can make them look utterly ridiculous by publishing the unvarnished truth and making them look like unwitting shills at best or at worst brazen liars?
Those figures are appalling. Swiss Ramble has laid it out in detail, along with those two stunning headline findings. They should have been the headlines on every mainstream article published on those numbers over the last few days.
We all know why they weren’t, but whose interests does that serve? The club is selling the fans the idea of a company in rude health.
Those fans badly want to believe it. And in believing it, they don’t understand that this cannot go on. The club knows that already because its directors won’t carry its debts indefinitely, none of them has the money for that.
All these people are in retreat from the truth, but that’s pointless and daft, because the truth is always going to catch up to them at some point and you get the distinct impression that it’s coming.
The revenue gap translates into more than just numbers on a page; this is real power, this is our ability to massively outspend them, and as I’ll discuss tomorrow that is going to have a real world impact over the next two or three years.