Even before the game kicked off yesterday the Sunday Mail’s most discredited writer had already made a raging fool of himself with his piece on how Celtic were in trouble in the final.
He had spent weeks “reading the body language” of Ange Postecoglou and concluded that Kyogo had no chance of starting the game. Without him he rated our chances as “no more, no less” than 50-50.
In my article about his, I said that he was gutless.
For years now, Keevins has represented everything that is wrong with sports “journalism” in Scotland.
Its arrogance. Its parochialism. Its cowardice. Its stupidity.
This is a guy who’s been covering the game for longer than many Celtic fans who sang their hearts out at Hampden yesterday have been alive and yet over and over again his ignorance of it has been exposed.
His tendency to make snap judgements without even the most basic knowledge or facts is legendry and has been demonstrated over and over again.
To call him a halfwit is to give him more credit than he’s due.
He has all the intelligence of something that lives at the bottom of a pond.
That he has made a living as a commentator is the proof of how low standards here are. This is the profession where Kris Boyd makes his living; Keevins, as much as anyone, is responsible for standards sinking that low.
I don’t want to give a potted history of his career; it’s sufficiently weak that I would struggle to find any big story he broke.
I’ll only say that when he was asked to pick a highlight from it for a book that came out some years ago the story he chose was of getting kicked out of the Celtic Club during the Dalglish era, when King Kenny took the press on a tour of the Gallowgate after they – Keevins included – had blatantly misrepresented him several times.
That a senior sportswriter, who must have seen some things, chose his physical ejection from a supporter’s club as the most memorable moment in a decades long career is telling, and not in a good way.
It shines a light on his output.
It also speaks to his small-minded and petty nature.
And it offers some insight into the bitterness with which he covers Celtic.
Yesterday, in the sixty seconds between Hibs scoring and Celtic going up the pitch and equalising, he poured utterly unjustified scorn on the best defence in Scottish football.
He singled out one player for the most vitriolic criticism, not even attempting to pretend that it was a professional analysis and not just giving someone a kicking for the sake of it.
His words dripped with spite and pure poison.
And he confidently stated that Hibs goal could be the last of the game. He believed what he wanted to.
He twisted reality into the shape that suited himself and used the moment to pour out every bit of bile that had been building up in him all afternoon since he heard Kyogo was starting in spite of his confident statements to the contrary.
Of course, seconds later Celtic equalise and there is a nervous laugh and then he attempts to excuse his own lack of judgement and mounting humiliation with a shit attempt at humour before he reverts back to type and states that VAR would have chopped off the goal.
I can’t bear Clyde even for two seconds, and I was at the game so I never heard this when it aired nor in the immediate aftermath when I got home.
But as ever I am grateful to my friend Paddy Sinat at Vital Celtic who tracked down the audio of this and put it in his own article earlier today. I am glad to direct readers towards his piece; honestly, go and read his article and listen to this clown for yourself.
As you can imagine, Celtic fans have been bombarding this loon on social media all day long.
Nobody deserves it more.
Keevins lack of objectivity and professionalism have, once again, combined to make him the butt of every joke there is.
But really, I’ve always thought that the joke is on those who think this guy is worth a salary. It astonishes me that he is so easily able to con them into thinking that they get a worthwhile return out of keeping him around.
He is a joke, but one he can keep on laughing at as long as they are paying him a wage.