Folk Close To Celtic Are Making The Usual Pitiful Promises Of “Jam Tomorrow.” Ignore Them.

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The “news” this morning that we “tried” to get Mathias Kvistgaarden in the January window comes as no surprise. After the calls for unity, the next tactic is always the hard luck story.

“Oh, but look what we almost did …”

As someone smarter than me once said, “Nearly wouldn’t have put a man on the moon.”

And it makes no difference to where we are.

Beyond the hard luck story they play one additional card; the promise of “jam tomorrow.”

As in, “well nobody wanted to sell us players in January but we’ll be back in the summer for them.” Ignore it. Ignore it all. Every bad transfer window the same lousy stories emerge, snaking out of Celtic Park from people who don’t want to be held to account in the here and now.

It’s exactly as I wrote this morning; “someday never comes.”

I genuinely couldn’t care less what we “tried” to do. When you attempt something and just can’t get it done, don’t they have a name for that? Yes, they call it failure.

So, if people inside the club want us to know they failed then, yes, I could probably get behind that because sure as Hell somebody failed, as we don’t have what we need. And in a corporate setting failure would have consequences, wouldn’t it? Anywhere there was genuine accountability.

We’ve heard “jam tomorrow” too many times to be conned by it.

The promises of “jam tomorrow” are always, let’s not forget, followed by demands for money in the here and now. We do not, after all, have the option of “wait and see” with our season tickets, do we? So, then it all becomes about trust, and the idea makes me laugh. History tells us not to do that, it contains so many lessons we would be mad to ignore them.

Had the people responsible for recruitment done their jobs right they’d have had spent the summer compiling their lists, agreed them with the manager well in advance, and they’d have been ready to go on the first day of the window, targeting those at the top and working their way through the options list in a methodical way. Instead, we had the usual unseemly scramble on the final day where, by all accounts, we went to clubs for players we could have asked about at any point during the month but chose not to bother with until the last minute.

And I don’t know whether that’s deliberate so we can appear to have made the effort or whether it’s just bad management, but in this case, as with so many others down through the years, it flopped like a fish on the line. I am not comforted by the idea that they might get it right next time, and especially not after we’ve given them our money again.

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  • Eldraco says:

    2nd does not cut it with me.

  • Roonsa says:

    Brilliantly articulated statement, James. We’ve heard “jam tomorrow” too many times now. I am fed up with Celtic being the steady as she goes, money in the bank football club.

    The thing is James, you’ve made reference to it a few times now. If Celtic were run like any other company …. But we’re not. Football doesn’t work like that. It never has. Having a decent bottom line on the balance sheet on it’s own will never cut it with the fans. It is, however, all the current board and major shareholders seem to care about.

    Fine … let’s see how long that lasts if we end the season trophyless. That lot are talking treble. And, to be fair to them, for once, I think that’s fair enough. I would if I were in their position (I thank the baby Jesus every single day that I am not).

    If that lot do win the treble, what the reaction from Celtic fans will be does not bear thinking about.

  • Kevan McKeown says:

    They’ve had MONTHS tae find adequate cover for the key positions most needed, so utter bullshit that they couldn’t get anyone else in all that time, if they wanted tae spend a bit. This is just an example of the absolute, gullible, mugs they take (and will continue tae take) the support for. Expect a lot more of this and all designed tae get the ST money in for next season and once again, if the support fall for it, they can dae wtf they want. Money’s banked. Even if somehow we win this league, win or lose it, this should be the lawwells last season and its only the support who can force THEIR hand.

  • Gordon Raeburn says:

    Great article James. I will never trust anything they say. It’s lie after lie after lie and even the apologists know that although they don’t want to admit that to those they adore for some bizarre reason. These lies are rolled out after every failed window and I am sick of it. Do they genuinely believe most fans zip up the back or do they revel in making a fool of us. I long for the day they’re all gone and people who GENUINELY love the club are in charge.

  • Bigbaws says:

    Remember Rangers “tired” to sign Ronald ???
    I Remember when I was 19 I tired to pull caprice when I met her. Never got anywhere.
    Just because you said you tired. Doesn’t mean anything

  • Jim Duffy says:

    They won’t get it right next time,the board have pulled this stunt for years ,frighten the fans into buying STs because the massive waiting list is there,they do this every season and every season they know the Celtic die hard/ faithful /gullible will roll up and hand their cash over ,never fails so the board don’t even try,why should they,as for clubs not selling did they even approach hearts or Aberdeen regards those 2 proven strikers off course they didn’t because the MSM would have been all over it.U still think Rodgers should have spoke up though when he realised how the January transfer saga was panning out.

  • bertie basset says:

    why didn’t they sign Miovski ? because there was no intention of signing anyone who would cost the club a fee ? a load of old B S !!

  • Jimmy Quinn says:


    Top signings form almost 40 in two spells is awful
    His latest don’t contribute
    Much One can kid themselves until the cows come
    home. The proof in in the dumplings.

  • JimBhoy says:

    I mentioned in an earlier blog in Jan that they would be talking of who we nearly signed.

    Well Miovski came back to haunt us, the guy has real class and I fear his value will soar end of season to the degree we cannot afford him. I am of the opinion if a guy can do it well in the domestic league with a mid league table he is a good option for Celtic. He is also young, confident and coachable. Ticking many boxes there.

    I can’t comment on what the issues are at Celtic but if the guys pulling the strings, the whole Cabal miss out on a chance to double our revenue for the season by their inactivity, arrogance and ineffectiveness they should be losing their jobs due to negligence. being asleep at the wheel the Fan’s TIFO called it out.

    However I feel Desmond is in that mindset also and Celtic is more than a plaything to him now than ever before. Too wee a concern in his portfolio to give a flying f88k about except when it could positively impact his businesses.

    We need to get leaders in the background who have the heart of the club and it’s wellbeing and progress in focus. We don’t have that now. We have highly paid blazers chasing their bonuses and getting their pals some hospitality freebies. Freeloaders the lot of them.

    If you look across the EPL horizon however it seems to be the way of things in club ownership. The heart is being ripped out of football.

  • Tony B says:

    Lawwell et al are like a bad episode of Bullseye: “here’s what you could have won”.

    I don’t believe a word that this proven liar says.


    • Roonsa says:

      How very dare you. There never was a bad episode of Bullseye. Everyone one was a winner!

      • KC67 says:

        They’ve probably done enough to keep the happy clappers onside with this. Lawwell will be laughing as he reels them in.

        You know what they say about fools and their money…

  • Gordon Raeburn says:

    I have just read Lennon’s statements on PLZ soccer. This guy clearly wants the manager’s job again. He is one of the worst apologists out there. I just wish he would shut up and go away.

  • SSMPM says:

    Nearly never did it. Did done it. We didn’t. Again. Jam tomorrow is just a nonsense. It might, and I doubt it, work with fans that haven’t lived a longer life but it’s that same old chestnut to me.
    If BR doesn’t leave then he’s a more resilient man than I thought. He needs the same backing that Ange did and for all you critics of the man, then is the time to judge him.
    This league title is still there and within our reach. We need Maeda, Hatate, CCV and of course Kyogo to be back fighting fit.
    The consequences of a rankers treble simply doesn’t bare contemplating. I can’t see it once we’re up and running properly again.
    Aye we knew the Asia Cup was coming and we knew we needed players in certain positions but Crisis. What Crisis? Com’on a Hoops

  • Dan says:

    If they did deliver Jam tomorrow it would be a one off window to quash a fan revolt. The club has a long standing business model that they won’t alter on a consistent basis. The odd decent window would be an attempt to silence us for a wee while. I think the fans should now keep the foot down on getting the Lawells out no matter who we sign next window. The mentality must be that we are a football team first, not a high profit machine

  • Clachnacuddin and the Hoops says:

    Oh aye – We tried… But only just missed out… We almost got him… We will learn from this… We will take this on ‘board’ etc etc…

    The tired old excuses, excuses, excuses, January after January after January –

    Deja Vu, Deja Vu, Deja Vu, Deja Vu Deja Vu !

  • Jim(original) says:

    On a roll James, great stuff today m8.

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