It Looks Like Ibrox Intends To Keep On Spending Until The Money Runs Out.

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Ibrox is on the verge of another signing, and amidst the fanfare you have to marvel at that.

They really do look like they could spend a large chunk, perhaps even majority of, the Bassey transfer fee.

Oh the fiscal insanity of it. At spending, it seems to me, for the sake of doing so.

They have money in the bank, finally, and it’s almost as if it burns a hole in their pocket.

Even without their spending reaching the levels of ours – it won’t – and in spite of a huge sum brought in for Bassey, it is crystal clear that they will continue to flirt with death and disaster.

A surplus now doesn’t mean that there aren’t rainy days ahead.

Auldheid, who keeps a closer watch on this stuff than just about anybody out there, tells me that we now have to ditch the term Financial Fair Play. The new phrase we’re all going to have to familiarise ourselves with is Financial Sustainability And Club Licensing Regulations. FSCLR. That’s the new term that you’re going to be seeing a lot of.

In order to fully understand why Ibrox’s spending is what we’ve described it – fiscal insanity – you have to remember that there is a mighty difference between Champions League income and Europa League money, and although the gap isn’t the £40 million that the press sometimes broadcasts, it is nonetheless sizeable.

Yet calls for Celtic to spend the entirety on their “Champions League pot of gold” is manifestly dumb.

We continue to be fiscally responsible.

Ibrox may have closed the gap with in this window, and if they can qualify for the Group Stages themselves then they might be financially secure for the next couple of seasons … but a club that spends as recklessly and with as much abandon as they do isn’t going to be financially secure for very long.

Contrary to popular opinion, Celtic’s profitability is not based on selling a key player every single year.

If it was then we would sell a key player every single year.

Celtic’s profitability is built on maintaining a delicate balance between income and expenditure; this ought not to sound revolutionary. It is practical and sensible.

But we operate in an industry – and in this city – where practical and sensible are somehow frowned upon and looked at askew. This is why the idea of Celtic and the biscuit tin has long been offensive to some of us.

Are there years when we could have done more?

Yes. We have, at times, taken ridiculous decisions to play “wait and see” rather than measuring risk versus reward … but that isn’t rooted in penny pinching but a conservative fiscal strategy.

It’s often called “risk averse.” It is painfully difficult to watch at times, but those in charge of the club believe that it keeps us strong and generates results. You look at our successes in the last 20 odd years and mounting a counter argument seems daft.

Don’t get me wrong, I have mounted that counter argument and will do so again … but those on the board’s side of those arguments do have a case and that’s why these debates don’t just die.

On top of that, we had Lawwell, who seemed to think that playing poker over every deal was the way to assure that the club was being run right. That he was so woeful at it, and that it cost us in several major negotiations, isn’t something even the most pro-board fan could deny. It is almost amazing how much easier negotiations have been recently.

Still, Celtic runs itself stably and soundly and responsibly.

We will post a large profit from last season. We will certainly post a major one from this campaign.

What that allows us to do is put money in the bank for those infrastructure projects and any rainy days which come along. COVID should certainly have taught us that this is possible. It doesn’t even necessarily have to be something on that order.

Imagine we just have a bad couple of seasons … lower than anticipated participation in cup competitions and bad results in Europe. A downturn in season tickets maybe, because the cost of living crisis makes it hard for people to afford them.

Celtic is well placed to survive such a turn of events. Celtic does not depend on Champions League income nor the sale of key players; we have a sustainable model which works and which manages to generate small profits even in a relatively turbulent year … and in the truly bad years, we take a tax deduction, post a loss and dip into the funds in the bank.

What you have to remember about Ibrox is that the operation over there has been working at nearly full capacity for the last few years. Even with good runs in Europe they have still not posted profits.

Their current euphoria is based on selling two players in the last 12 months for large sums and a European run where they won seven out of twenty-one games and got to a final on the back of it.

You could call that sound strategy … or a run of luck. And luck runs out.

They are building a future based on long runs in Europe and the sale of key players … neither of those things in guaranteed, and a “jam today” philosophy is lunacy.

I enjoy poker, and one of the things that constantly astonishes me is how many people go All In with a bad hand.

Celtic, right now, has a very strong hand … so it makes little sense for Ibrox to go All In against us when they know we aren’t bluffing.

But imagine they pushed all of their chips into the middle of the table.

We would only need to match them, because we have more chips to spare.

What, for them, comes down to an all or nothing proposition would, for us, be a choice between conserving what we have and letting them take one particular pot, or facing them down, knowing that even if we lost this one that we were still very much in the game.

That’s a big advantage to have.

We are just better at this than they are.

We are playing a careful, steady game … they are the ones who see having money as nothing but a chance to spend money.

They are still on a great adventure.

But it’s the same one that always leads to trouble over there.

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  • JimBhoy says:

    Good to see them staff up. In terms of money their comeuppence will come as it did before.

    I don’t have the smarts to speculate on sevconomics but enjoy the sevco calculator antics.

    Sevco are always trying to stay Celtic relevant but never will. Look at the Freddo situation, what did that peak at £40m or more, they would take £4m now.

    Good to see Ange still trying to improve the Celtic squad, you cannot beat a manager who builds competition for places as it makes for a hungry team. That’s the difference, you can have the best players in the world but a team of individuals. Bring in competition, have a culture for player growth and the team will work to a better product.

    Hopefully see the new CB tomorrow.

  • JimBhoy says:

    Penalties to pay for the Oz pullout and keeping shirt prices high…. Those halogen heaters will cost a fortune over the winter too.

  • Dando says:

    It’s immaterial what they do or who they sign, big Ange has their number.


  • sid says:

    It never helps when all the SMSM can print is what Sevco give their blessing to.

    Maybe we have to give their manager his place here, without new players he’d likely have walked, based on boardroom agreements.
    With the euro run, he had them over a barrel.

    I do think there’s been a recent shift in mood with the big money outgoings.
    Park and his board have likely got a chunk of their money back and a new appetite for the Celtic player trading model. ( i.e: Now they start bringing in 21 yr olds)

    As things stand- the work GVB has to gel them together, offers no guarantees.

    We are ahead in this regard.

    There’s something eccentric about this Celtic side, it could surprise a few people.

    Let’s keep the focus on us

  • Roonsa says:

    Before I say anything, I just want to make it clear that I am a pure Kafflick. My name is John Paul, I go to mass every week, my comfirmation name is Aloysius and I am a regular at Heraghtys where I am the leader off at starting the pure rebs. Foggy Dew n all that, lovely.

    But I am starting to get sick of all this huns are fucked patter. How long have we been hearing it? They had a cracking run in Europe last season. Lucky or otherwise they were a baw hair away from winning the Europa. If that rat faced cunt Kent was half a second quicker reading that cross, the repair works to George Square would still be ongoing.

    European runs gives teams a chance to showcase their talent. That’s exactly what the huns did and they got a ridiculous price for Bassey as a result. I am not buying this pish that the Scottish media were the salesmen for that deal. Do you think the Ajax purse string holders read the Barry Ferguson column in the Daily Record? Ma baws. More likely the move to make Van Bronkhurst the coach was hugely strategic to facilitate deals like the one they did with Ajax. That plus the boy was obviously impressing on the big stage. The only impression our team has made in Europe in recent seasons is that of the Chuckle Brothers with our chaotic defending.

    Please please PLEASE stop saying the huns are fucked financially. I could not care less. All I care about is Celtic doing better than them. On the pitch. Domestically and in Europe.

  • Peterbrady says:

    So true roonsa keep the sevco and all the zombie filth scum in our shadow HAIL! HAIL! In Ange we trust

  • Gerrard Duffin says:


  • P Ritchie says:

    Very true and well written

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